Director, Strategic Planning (Pharma Ad agency exp required)

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first—and only—agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions, and data analytics services for clients. We embrace diversity in backgrounds and experiences, believing our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

About the role

Acting as the voice of the customer at EVERSANA INTOUCH, the Planning Director is a strategic leader-practitioner for assigned brands. This person is collaborative, thrives on ambiguity, and excels at cutting through noise to uncover root issues. The Planning Director is an expert in research, distilling data into simple insights, and leading with data and logic to influence and challenge clients and internal teams. The ideal candidate is persistent in persuasion and passionate about inspiring great work.

Responsibilities

• Work side-by-side with account and creative partners to crystallize client needs and business opportunities.
• Utilize powerful analytical skills to rapidly synthesize large quantities of information, bring forward critical observations and insights, and ensure strategic conclusions are data-driven.
• Translate findings into insights to fuel strategic communication and creative development.
• Answer key questions about customer behavior across all channels and how brands play a meaningful role in their journey.
• Establish solid relationships with cross-functional subject matter experts to bring depth of expertise to strategic recommendations.
• Develop and articulate strategies that inspire innovative work, including brand strategies, patient/caregiver/HCP journeys, comprehensive multichannel plans, and ad hoc assignments.
• Position self as a planning subject matter expert in pharma, assigned brands, audiences, landscape, and category trends.
• Connect digital to all aspects of business to drive growth opportunities.
• Guide multi-discipline teams on data-driven marketing, mobile, social, and general marketing trends influencing client work.
• Shepherd strategies and behavior insights through all stages of development to creative output.
• Lead workshops, both internal and client-facing, designing, facilitating, and moderating to achieve client goals.
• Balance multiple simultaneous projects and assignments while exercising sound judgment.
• Rally teams and lead, influence, and negotiate across disciplines to drive a focused agenda and achieve desired outcomes.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

Requirements

• Minimum of 8 years of experience in planning, strategic planning, and related communications experience within the Pharmaceutical or Healthcare industry; advertising agency experience is a plus.
• Deep understanding of digital channels and knowledge of the roles and contributions of other strategic disciplines such as CRM and social media.
• Proven ability to think creatively and develop digital multichannel strategies for brands, delivering them to market.
• Strong digital and analytical capabilities.
• Excellent storytelling and persuasive presentation skills.
• Highly collaborative with a "thinker and doer" mindset—believes a plan is only as good as its execution.
• Ability to manage up, down, and across with influence versus positional power.
• Comfortable working independently and in team settings.
• Humble, hardworking, with insatiable curiosity and commitment to ongoing learning and team success.

Benefits

EVERSANA is committed to providing competitive salaries and benefits for all employees. Compensation will be determined based on relevant experience, qualifications, and geographic location. For a full list of locations and more information about EVERSANA’s benefits package, visit eversana.com/careers.

Pay

If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. This role is eligible for hire in select U.S. locations based on business and operational considerations.