Director, Strategic Planning (Pharma Ad agency exp required)

About the role

Acting as the voice of the customer at EVERSANA INTOUCH, the Planning Director is a strategic leader-practitioner for assigned brands. This collaborative, data-driven professional thrives on ambiguity, distills complex information into simple insights, and influences both clients and internal teams to drive change. The ideal candidate leads with logic and data, translating research into actionable strategies that inspire innovative creative work across pharma, patient, caregiver, and HCP journeys.

Responsibilities

• Work side-by-side with account and creative partners to crystallize client needs and business opportunities.
• Utilize powerful analytical skills to rapidly synthesize large quantities of information, bringing forward critical observations and insights grounded in data.
• Translate findings into insights to fuel strategic communication and great creative.
• Answer key questions about customer behavior across all channels and how brands play a meaningful, influential role in their journey.
• Establish solid relationships with cross-functional subject matter experts to deepen strategic recommendations.
• Develop and articulate strategies that inspire innovative work, including brand strategies, patient/caregiver/HCP journeys, and comprehensive multichannel plans.
• Position yourself as a planning subject matter expert in pharma, assigned brands, audiences, and category trends.
• Connect digital to all aspects of business to drive growth opportunities.
• Guide multi-discipline teams on data-driven marketing, mobile, social, and general marketing trends influencing client work.
• Shepherd strategies and behavior insights through all stages of development to creative output.
• Lead workshops (internal and client-facing), designing, facilitating, and moderating to achieve goals.
• Balance multiple simultaneous projects while exercising sound judgment.
• Rally teams, lead with influence, and negotiate across disciplines to drive a focused agenda.
• Demonstrate commitment to diversity, equity, and inclusion through continuous development and inclusive behaviors.

Requirements

• Minimum of 8 years of experience in planning, strategic planning, or related communications, with advertising agency experience preferred.
• Extensive experience within the Pharmaceutical or Healthcare industry.
• Deep understanding of digital channels and knowledge of strategic disciplines such as CRM and social media.
• Proven ability to think creatively and develop digital multichannel strategies for brands.
• Strong digital and analytical capabilities.
• Exceptional storytelling and persuasive presentation skills.
• Highly collaborative with a "thinker and doer" mindset—believes a plan is only as good as its execution.
• Ability to manage up, down, and across with influence rather than positional power.
• Comfortable working independently and in team settings.
• Humble, hardworking, with insatiable curiosity and commitment to ongoing learning and team success.

Benefits

EVERSANA is committed to providing competitive salaries and benefits for all employees. Compensation is determined based on relevant experience, qualifications, and geographic location (to account for comparative cost of living). For more information about EVERSANA’s benefits package, visit eversana.com/careers.

Pay

If this job posting includes a base salary range, it represents the low and high end for U.S. locations. This role’s compensation will be determined by relevant experience, qualifications, and geographic location.