Director, Social Media & Digital Video

About the role

The Director, Social Media & Digital Video is a key leadership role within ABC News Digital, responsible for building and executing social and video strategy across one of the most recognized names in news. This person will own the full arc — from day-to-day content decisions to long-term platform strategy — while working directly with senior stakeholders and leading a team focused on audience growth, engagement, and revenue.

Responsibilities

• Lead ABC News’ social media and digital video strategy across 24/7 news and other verticals
• Manage a team of social media and digital video producers, and audience engagement editors, providing guidance, feedback, and fostering a creative and collaborative work environment
• Tackle short and long-term strategy, scrutinize current operations to find ways we can improve workflows and drive efficiencies, and stay on top of trends to keep our group evolving and to ensure that we remain a trusted and top source for news in the digital space.
• Develop and implement innovative and engaging social media and digital video campaigns to enhance audience interaction and grow account following.
• Collaborate with cross-functional teams, including marketing, comms, and synergy partners to align initiatives with overall brand objectives.
• Stay abreast of industry trends and emerging platforms to recommend and integrate new features and technologies into our cross-platform approach.
• Lead collaboration with content creators, data analysts, and editorial teams to ensure cohesive and timely coverage of breaking news, live events and other priorities.
• Analyze social media metrics and trends to optimize content performance and make recommendations for future strategies.
• Work with the VP, Digital Media to cultivate relationships with key stakeholders, both internally and externally.

Qualifications

• Minimum of 8 years of experience in Social Media/Digital Video or a related industry
• Minimum of 4 years of experience managing teams of people
• Minimum of 5 years of experience using video editing software (e.g. Premiere)
• Minimum of 5 years of experience using photo editing software (e.g. Photoshop, Canva)
• Proven experience working in a fast-paced newsroom at a major network, national news organization, or top local market, with strong editorial judgment and ability to make real-time decisions during breaking news and live coverage
• Proven experience in social media management, with a focus on news content
• Demonstrated success in driving audience growth and engagement through strategic social media initiatives
• In-depth knowledge of digital media landscape, including various social media platforms, analytics tools, and emerging trends in digital media
• Strong writing and editing skills
• Adherence to the highest standards of Journalism
• Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners
• Strong leadership skills with the ability to motivate and mentor a team
• Must be available to work on short notice during major breaking news events