Director, Social Media

About the role

Description: Get closer to your agency.We are collaborators and communicators who build brands and partnerships. Balancing a big agency mindset with the intimacy of a smaller firm, we prioritize long-term results while fostering a creative environment where good people thrive. While we take pride in our work, our greatest accomplishment is our ability to attract and retain talented and friendly individuals, shaping our reputation as an inclusive and supportive workplace. As one of Pittsburgh’s most awarded agencies, we remain committed to excellence, driven by our status as an employee-owned and operated business. Get closer to your role.We are seeking an experienced, strategic, and forward-thinking Director, Social Media to lead and grow GH’s social media capabilities. This role will set the strategic direction for integrated social programs, serve as a senior advisor to clients, lead and develop social talent, and ensure our work connects social media to broader business and communications objectives. The ideal candidate brings deep expertise across organic and paid social, content strategy, influencer and creator marketing, community and reputation management, analytics, executive thought leadership, and integrated communications. This leader will work across GH’s disciplines to elevate the work, strengthen client relationships, and identify opportunities to grow the agency’s social offering.

Responsibilities

• Lead the development of comprehensive social media strategies aligned with client business goals and communications objectives
• Set the strategic vision, standards, and best practices for GH’s social media offering across clients and industries
• Oversee annual, quarterly, and campaign-specific social plans, ensuring clear audience strategies, channel roles, content frameworks, and measurable objectives
• Stay ahead of platform, technology, cultural, and creator trends and translate them into opportunities for clients and GH
• Guide the integration of social media with earned media, paid media, influencer marketing, executive thought leadership, brand strategy, and content marketing
• Serve as a senior strategic counselor to clients on social media, reputation, community engagement, and emerging opportunities
• Lead high-level strategy presentations, workshops, planning sessions, and executive conversations
• Translate business and communications objectives into actionable social strategies and measurable outcomes
• Provide senior oversight on sensitive social issues, reputation management, and crisis communications
• Establish the strategic direction for editorial calendars, platform content, executive thought leadership, and social storytelling
• Guide teams in developing platform-native content across LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Reddit, and emerging channels
• Partner with creative, video, communications, and paid media leaders to ensure social