Director, Shopper Marketing Leader

Georgia-Pacific Consumer Business is seeking a Shopper Marketing Leader to lead our Shopper Marketing capability and help advance the integration of national media and shopper marketing into a more unified, consumer-centric operating model. This role is based in Atlanta, GA and reports to the VP of Integrated Media & Marketing Analytics.

About the Role

The Shopper Marketing Leader will play a critical role in shaping how Georgia-Pacific allocates shopper marketing investments, prioritizes resources across retailers, and integrates shopper marketing into the broader media planning process. This role will partner closely with Brand Building, Sales, Integrated Media, and Marketing Analytics to drive business growth through more effective planning, stronger governance, and deeper collaboration.

Responsibilities

• Shopper Marketing Strategy & Annual Planning
  • Lead the Shopper Marketing annual planning process, establishing retailer strategies, investment priorities, planning calendars, and governance processes
  • Provide strategic thought leadership and guide recommendations on retailer marketing opportunities, RMN investments, and shopper activation strategies
  • Partner with Sales and Brand teams to align shopper marketing priorities with customer growth objectives and brand strategies
  • Ensure retailer plans are developed within a consistent framework while maintaining flexibility to address customer-specific opportunities
• Retail Media Governance & Annual Planning
  • Lead the ongoing development and governance of the RMN Maturity Framework and related shopper marketing investment principles
  • Establish planning guardrails, best practices, and standardized ways of working across shopper marketing activities
  • Develop scalable frameworks that improve decision-making, resource allocation, and investment effectiveness
  • Identify new retailer media capabilities, measurement approaches, and emerging opportunities that can improve business performance
  • Serve as the primary shopper marketing subject matter expert for retail media trends, measurement, and shopper activation strategies
• Integrated Planning & Cross-Functional Leadership
  • Support integration of national media and shopper marketing plans to create more connected consumer experiences across the purchase journey
  • Partner with Integrated Media leaders to align shopper marketing plans around shared audiences, business priorities, retailer events, and key calendar moments
  • Enable audience-first and full-funnel planning approaches where retailer capabilities support deeper integration
  • Drive alignment between retailer-specific activations and enterprise marketing effectiveness goals
• Measurement, Insights & Optimizations
  • Leverage retailer, media, and analytical data to identify performance trends, optimization opportunities, and emerging risks across the portfolio
  • Partner with Marketing Analytics to establish standardized KPI frameworks, reporting approaches, and learning agendas
  • Use insights from MMM, incrementality testing, retailer reporting, and shopper performance metrics to guide future investment decisions
  • Establish learning priorities and test-and-learn roadmaps that improve the effectiveness of shopper marketing investments
• Strategic Initiatives & Innovation
  • Oversee multi-touchpoint shopper marketing programs supporting strategic business initiatives, innovation launches, cultural moments, and retailer tentpole events
  • Identify opportunities to leverage emerging RMN capabilities, retailer first-party data, clean rooms, and advanced measurement solutions
  • Champion experimentation and innovation that improve media effectiveness, shopper engagement, and conversion performance
  • Partner with retailers and RMNs to identify new opportunities for growth and joint value creation
• Team Leadership & Talent Development
  • Lead, coach, and develop a team of Shopper Marketing managers supporting key retail customers
  • Establish capability priorities, performance expectations, and development plans
  • Foster collaboration across Shopper Marketing, Integrated Media, Sales, and Brand teams
  • Serve as the escalation point and strategic advisor for major retailer opportunities and challenges

Requirements

• Bachelor's Degree or higher
• 7+ years of experience in shopper marketing, sales planning, marketing/brand management, ecommerce, or related disciplines
• Experience managing direct reports
• Experience leading annual planning processes, investment decisions, and cross-functional business initiatives
• Understanding of retail media networks, shopper marketing measurement, and retailer marketing activation

Preferred Qualifications

• Experience leading shopper marketing teams within a CPG organization
• Deep knowledge of major retail media networks including Walmart Connect, Amazon Ads, Kroger Precision Marketing, Target Roundel, Instacart, and others
• Experience building operating models, governance frameworks, and planning processes
• Experience leveraging MMM, incrementality testing, retail media analytics, and shopper insights to influence investment decisions
• Demonstrated success leading organizational change, capability building, and cross-functional integration initiatives

Pay

At Koch companies, compensation is determined by available market data, considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength.

• Medical, dental, vision, flexible spending and health savings accounts
• Life insurance, ADD, disability, retirement
• Paid vacation/time off, educational assistance
• May include infertility assistance, paid parental leave, and adoption assistance (eligibility criteria apply)