Director / Senior Director - Market Research

Overview

Experienced market research Director or Senior Director focused on delivering quantitative and qualitative consumer insights for clients in the entertainment, video games, sports, and tech industries. Artisanal Consulting is a boutique market research consulting firm specializing in bespoke entertainment and technology engagements. Founded by former executives and passionate researchers from top global agencies, Artisanal Consulting operates differently, prioritizing its team and clients over financial metrics. Pop culture is central to our work, reflecting our creative and tech-focused approach.

How to Apply

Only applicants in California or New York will be considered. Applicants must have 7-15 years of agency-side market research experience in a client-facing role. Applications should include a resume and cover letter detailing relevant experience and passion for the industry.

Responsibilities

• Manage research and consulting engagements from start to finish across a variety of clients and methodologies, including global landscape, strategy, product development, concept, brand, positioning, and post-release studies
• Write and review quantitative questionnaires, oversee programming and data setup via partners and DIY tools, and synthesize results into both written and visual reports with actionable insights and recommendations
• Write and review qualitative discussion guides, oversee fieldwork recruitment, provide backroom support for clients and moderators, collaborate on video production, and distill findings into both written and visual reports with actionable insights and recommendations; experience moderating is a plus
• Build and grow client and vendor relationships
• Respond to RFPs and lead proposals
• Present or co-present research results to clients, conferences, and webinar audiences
• Contribute to the company’s marketing strategy, including ideating and writing blog posts, capabilities decks, and thought leadership research
• Stay up-to-date on pop culture, entertainment, and tech trends and share ideas for new research topics with the broader team

Qualifications

• Must have 7-15 years of experience at a dedicated market research agency in a client-facing role, preferably with an entertainment and technology focus
• BA/BS with a strong academic record
• Extensive expertise in diverse research methodologies across qualitative and quantitative modalities, including MaxDiff, correspondence analysis, factor analysis, segmentation, and conjoint analysis
• Strong qualitative and quantitative analytical skills, with a passion and curiosity for learning about the world around them
• Experienced in managing client relationships, projects, writing proposals, and managing project budgets
• Mentored, managed, and uplifted junior staff, working to develop their skills and provide feedback on their work
• Self-starter who is comfortable working both independently and collaboratively
• Strong attention to detail, project management and organizational skills
• Excellent written, oral, and visual communication skills
• Some comfort with or willingness to learn Adobe Photoshop, Illustrator, and Q/Displayr data processing and data analytics tools

Benefits

• Competitive compensation, healthcare, PTO benefits, and fully vested employer 401k contributions after 1 year with the company
• Bonus and profit sharing eligibility
• Formalized training across research, design, and focus group moderating
• Medical, Dental, and Vision benefits, with a fully covered medical Blue Shield PPO option for the employee (with the ability to elect up to Platinum tier benefits) or Kaiser in select locations, as well as dental and vision through Delta Dental
• 3 weeks of paid vacation