Director, RLT Patient Marketing

About the role

Shape the future of patient engagement in Radioligand Therapy (RLT) by leading impactful direct-to-consumer marketing strategies that elevate the patient experience. Reporting to the VP, Marketing Strategy Lead for RLT, this role will drive insight-based patient marketing campaigns, develop compelling creative concepts and messaging platforms, and partner across the Integrated Marketing Organization to deliver meaningful, patient-centric experiences.

Key Responsibilities

• Work effectively with the Marketing Strategy Lead and the DTC Marketers to develop a cohesive and integrated marketing strategy and campaign, grounded in customer insight
• Work across highly complex brands and provide strategic direction on DTC work to the Marketing Lead
• Create brand-specific DTC domain expertise, and create engaging brand-centered content and concepts for adaption into personalized and tailored experiences
• Translate in market data signals to actions that lead to behavior change
• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
• Define and deliver the brand’s DTC integrated plan to achieve the Product Strategy and objectives; define resourcing required and manage the allocated budget for DTC
• Drive excellence in developing assets for DTC to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning team
• Collaborate with Product Strategy on integrated strategy, plan, and asset(s), as appropriate
• Share and embed knowledge on best practices to engage patients and change behavior across the full brand lifecycle and drive behavior change

Essential Requirements

• Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred
• Minimum of 8 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred
• Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
• Transformational leader with strategic experiences to transform the business into next generation engagement
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Ability to develop and deliver resources/programs/tactics on time, on scope, on budget, with strong financial acumen

Desirable Requirements

• Recent launch experience for oncology, prostate cancer or specialty treatments strongly preferred
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