Director, Revenue Generation - University of Alabama

About the role

Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield Amplify represents over 70 collegiate athletic departments, professional sports teams, and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country. As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community. Learfield Amplify is actively seeking a Director, Revenue Generation to lead the ticket sales team. The Director, Revenue Generation, is responsible for training, mentoring, motivating and coaching the revenue generation staff. This person will also be responsible for developing and implementing revenue initiatives designed to meet or exceed the annual sales goals set forth by senior management.

Responsibilities

• Oversee revenue generation efforts across ticket sales, new donor acquisition, customer service, premium seating, hospitality, and other revenue-generating opportunities.
• Lead the recruiting, hiring, onboarding, and professional development of revenue generation staff.
• Provide ongoing training, coaching, mentoring, and performance guidance to revenue generation staff.
• Lead regular staff meetings and foster collaboration, innovation, and the sharing of ideas focused on revenue growth and customer retention.
• Develop and maintain a personal portfolio of ticket sales prospects and customers.
• Develop, manage, and execute an annual Revenue Generation plan and budget in partnership with appropriate staff and senior management, encompassing sales, retention, and revenue growth across customer segments.
• Effectively manage group assets, experiences, and inventory to maximize group ticket sales and revenue at all home games.
• Prepare timely and accurate sales reports and performance analyses to monitor individual and team progress, identify trends and opportunities, and ensure appropriate sales pacing to achieve established goals