Director, Retail Marketing

About the role

This is an opportunity to join a high-impact marketing team focused on advancing key business priorities across North America Insurance. We are seeking a senior strategic marketing professional to lead retail marketing across North America Insurance.

Key Responsibilities

• Partner closely with retail business leadership and key stakeholders to support growth objectives through strategic marketing programs.
• Build integrated marketing plans that strengthen broker and client relationships, while elevating market visibility across the retail business.
• Develop and own the positioning and messaging for AIG’s commercial capabilities, translating complex products into a clear, differentiated narrative for broker and client audiences.
• Partner with product and distribution teams to ensure coordinated, consistent messaging and programming across retail and wholesale broker channels.
• Collaborate with the communications and media relations teams to strengthen executive visibility and thought leadership for retail leadership.
• Partner with the broader marketing team to ensure retail marketing programs are integrated into enterprise campaigns and the overall AIG brand strategy.
• Manage and develop a high-performing marketing team, providing clear direction, development opportunities, and a strong culture of accountability and excellence.
• Partner with the Canadian marketing team to support alignment across North America marketing initiatives.
• Operate at pace with a strong focus on executional excellence and continuous improvement across all programs.
• Remain current on emerging AI trends, tools, and best practices relevant to marketing and communications.

Job Requirements

• 12+ years in B2B marketing, insurance, financial services, professional services, or related industries.
• Proven experience developing and managing high-performance teams.
• Strong background in integrated marketing strategy, campaigns, broker engagement, events, and communications.
• Proven product marketing experience, including go-to-market planning, product positioning, launch execution.
• Strong commercial mindset with the ability to connect marketing initiatives to business priorities and growth objectives.
• Excellent communication, collaboration, and stakeholder management skills.

Qualifications

• Bachelor’s degree required (Business, Economics, Finance, Marketing or related field).
• Advanced degree (MBA or equivalent) is a plus.

Benefits

We are proud to offer a range of competitive benefits, a summary of which can be viewed here: 2026 Benefits Overview. Your actual compensation will be dependent on your skills, experience, and qualifications. At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.