Director, Residential Channel Strategy

Responsibilities

• Build channel strategy for Qcells’ residential business across modules, battery, TPO, installer, distributor, dealer, and all channels.
• Develop market-backed channel plans that improve channel coverage, product mix, revenue quality, and long-term partner value creation.
• Design and refine go-to-market strategies by channel segment, including direct accounts, distribution, finance/TPO platforms, and builder/new homes pathways.
• Identify whitespace opportunities, channel gaps, and expansion priorities across the residential value chain, and translate them into actionable growth initiatives.
• Partner with internal stakeholders to shape channel-specific and bundled offerings across hardware, financing, and services where they support broader residential growth.
• Lead cross-functional projects with clear ownership, milestones, and KPIs to improve commercial scalability, channel productivity, and portfolio performance.
• Provide strategic insight on residential market trends, competitive dynamics, and channel evolution to support leadership decision-making and long-term business planning.

Requirements

• Bachelor’s degree in Business, Engineering, Economics, Marketing, or a related field.
• Minimum 10+ years of experience in channel strategy, commercial planning, business development, sales strategy, or related functions within residential solar, storage, TPO, or adjacent industries.
• Strong understanding of U.S. residential market structures, including installer networks, distribution models, financing/TPO platforms, and new homes channels.
• Proven experience leading complex, cross-functional initiatives and translating market insight into executable business strategy.
• Able to build structured analyses, business cases, and strategic recommendations for senior leadership.
• Excellent communication, stakeholder management, analytical, and organizational skills.

Preferred Qualifications

• Advanced degree such as an MBA or other relevant graduate degree.
• Experience across multiple residential channel types such as direct installer, distributor, finance/TPO, dealer, and builder/new homes.
• Knowledge of residential product and commercial dynamics across PV modules, battery systems, financing structures, and integrated solution offerings.
• Strong understanding of key regional market dynamics, particularly in major residential solar states such as California, Texas, and Florida.
• Experience working with data-driven planning, performance tracking, and channel optimization tools.