Director, Regional Marketing Lead (East Region)

About the role

IDEAYA Biosciences is seeking a highly strategic, scientifically credible, entrepreneurial, and collaborative Regional Marketing Lead (RML) to support the successful commercialization and medical engagement strategy of darovasertib in metastatic Uveal Melanoma and future indications. The RML will serve as a key commercial engagement partner responsible for developing relationships with priority thought leaders & academic centers, gathering actionable marketplace insights, supporting peer-to-peer education, and helping shape launch strategy in partnership with Marketing, Medical Affairs, Sales, Value & Access, and other cross-functional teams.

Responsibilities

• Develop and maintain strategic relationships with key academic and community thought leaders within assigned geography
• Identify emerging thought leaders and evolving treatment landscape trends
• Support ongoing engagement with KOLs, investigators, and key external stakeholders relevant to darovasertib and future pipeline assets
• Gather, synthesize, and communicate actionable marketplace insights to cross-functional stakeholders
• Identify opportunities to strengthen IDEAYA's presence within the melanoma and ocular oncology ecosystem
• Partner with Commercial Strategy & Marketing to support launch planning and execution activities
• Develop and execute regional strategic plans aligned to launch objectives and the overall Uveal Melanoma commercialization strategy
• Provide regional insights to inform segmentation, targeting, messaging, and account planning
• Collaborate with cross-functional teams to support launch readiness initiatives
• Support speaker identification, onboarding, and training initiatives
• Help execute peer-to-peer education programs and advisory boards
• Manage budget, and vendors to ensure high-quality, efficient execution and fiscal discipline
• Support development and execution of regional marketing programs and educational campaigns
• Support congress planning and onsite engagement activities (e.g., ASCO, ESMO, major regional meetings)
• Coordinate stakeholder interactions and insight capture during congresses and key events
• Partner closely with Medical Affairs, Value & Access, Training, Sales, and Commercial Operations
• Ensure compliant and coordinated engagement aligned with company strategy and regulatory requirements
• Contribute to development of field insights processes and stakeholder engagement best practices

Requirements

• Bachelor’s degree required; advanced degree preferred
• 8+ years of biotechnology/pharmaceutical industry experience with oncology focus preferred
• Experience in one or more of the following:
• Brand marketing
• Thought leader engagement
• Field strategy / Sales
• Commercial launch planning
• Market development
• KOL engagement experience in oncology and especially rare oncology is preferred
• New oncology product launch experience is preferred
• Demonstrated ability to build and maintain relationships with oncology thought leaders
• Demonstrated excellence in oncology commercialization, launch execution, and business planning
• Excellent communication, collaboration, and strategic thinking skills
• Ability to travel extensively within assigned region and to major congresses

Qualifications

• Strategic Leadership: Anticipates market dynamics and translates insights into bold, actionable strategies
• Cross-Functional Influence: Excels in matrixed environments, aligning diverse teams around shared goals
• Patient-Centric Mindset: Keeps patient needs at the heart of every decision
• Scientific Acumen: Communicates complex clinical data in an accessible and differentiated way
• Execution Excellence: Delivers results with urgency, quality, and agility
• Collaborative Culture Builder: Inspires and empowers high-performing teams

Skills

• Strong scientific acumen
• Excellent communication and collaboration skills
• Strategic thinking and planning
• Relationship-building and networking
• Knowledge of oncology and rare diseases
• Experience in launching new products

Benefits

• Competitive total rewards package including medical/dental/vision coverage, 401k, ESPP, and wellness programs
• Compliance with applicable laws respecting equal employment opportunities
• Reasonable accommodations for qualified individuals with disabilities

Pay

The expected salary range for the role of Director, Regional Marketing Lead is $196,000 - $242,000. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the office location where this open position is located, the final candidates’ experience within their profession, experience in the disease areas we are striving to make an impact in as a company, length of time within the industry, educational background, and performance during the interview process.

Schedule

The position requires significant travel within the U.S. a minimum of 50% (10 days per month or 6 weeks per quarter).