Director, Regional Demand Center North America

Key Responsibilities

• Lead and develop a high-performing Regional Demand Center team across North America
• Define clear roles, responsibilities and performance expectations within the RDC
• Foster a culture of operational excellence, accountability and continuous improvement
• Build capabilities across campaign execution, demand operations and performance optimization
• Own the North America RDC operating model, ensuring efficient and scalable campaign execution
• Translate global demand generation strategies into actionable regional plans
• Balance standardization with regional customization to maximize pipeline impact
• Establish clear intake, prioritization, and delivery processes for campaign execution
• Campaign Orchestration & Delivery
• Oversee end-to-end campaign execution across channels (digital, paid media, webinars, sales & marketing programs, email nurtures, creative, operations, partners)
• Ensure campaigns are delivered on time, at scale and aligned to regional priorities
• Maintain high standards of execution quality and consistency
• Partner with Field Marketing to support regional programs and account-based initiatives
• Sales Alignment & Pipeline Impact
• Align RDC output to Sales priorities including:
• Territory and segment plans
• Key account coverage
• Pipeline generation and acceleration goals
• Ensure effective lead management, routing and follow-up processes
• Partner with Sales and BDR teams to improve conversion and pipeline velocity
• Performance Tracking & Optimization
• Define and track key performance metrics including:
• Pipeline generated and influenced
• Conversion rates across the funnel, campaign performance and ROI
• Use data and insights to continuously optimize campaign effectiveness
• Create feedback loops between regional teams and corporate marketing
• Cross Functional Collaboration
• Partner closely with:
• Integrated marketing (strategy & campaign design)
• Field Marketing (regional priorities and execution alignment)
• Product Marketing (messaging and positioning)
• Marketing Operations (systems, automation and reporting)
• Sales and BDR leadership (pipeline alignment and follow up)
• Acts as the regional voice of execution, providing insights to improve global programs
• Process, Systems & Scale
• Build and optimize scalable processes for:
• Campaign intake and prioritization
• Execution workflows
• Reporting and performance tracking
• Ensure effective use of marketing automation and CRM systems
• Identify and address bottlenecks in the demand generation engine

Required Qualifications

• Bachelor’s degree (BA/BS) in Marketing, Communications, Business or related field
• 10-12+ years of B2B marketing experience, preferably in technology organizations
• Proven experience in demand generation, campaign operations, or marketing operations
• Demonstrated experience working within or leading a Regional Demand Center (RDC) or similar centralized demand model
• Strong understanding of pipeline generation, lead management and funnel metrics
• Experience managing and developing teams in a fast paced, high volume environment
• Familiarity with marketing automation platforms (Marketo, Sixth Sense etc) and CRM systems (Salesforce)

Core Skills & Competencies

• Demand Generation Expertise: deep understanding of campaign execution and pipeline creation
• Operational Excellence: strong process design and execution discipline
• Data-Driven Mindset: ability to analyze performance and drive continuous improvement
• Systems Thinking: Ability to design scalable, repeatable demand generation processes
• Collaboration & Influence: Effective cross-functional partnership across global and regional teams
• Communication Skills: Clear and concise communication with stakeholders at all levels
• Execution at Scale: ability to deliver high-quality output in a fast-paced environment