North American Regional Sales Director

Key Responsibilities

• Develop and execute a strategic plan to achieve sales targets, expand market share, and strengthen the company’s position in the eyecare market.
• Work with both direct and indirect sales channels to develop and execute localized tactical plans to deliver growth.
• Manage and grow relationships with current National Accounts, including large optometry practices, retail chains, and industry partners.
• Identify opportunities for expansion and innovation within existing accounts.
• Manage pricing and discounting to balance growth and achieve profitable growth.
• Conduct market analysis to identify trends, opportunities, and competitive dynamics.
• Collaborate with Marketing and Product Management teams to align strategies and enhance value propositions.
• Build and maintain a robust professional network within the eyecare industry to identify growth opportunities and stay ahead of market trends.
• Work closely with internal teams, including marketing, product development, and operations, to ensure alignment and seamless execution of sales initiatives.
• Maintain account key performance indicator metrics, sales forecasts, and market share growth.

Requirements for Consideration

• Bachelor’s degree in business, Marketing or related field, MBA preferred
• Proven experience in sales management, preferably within the optometry, eyecare, or medical device industries.
• Strong knowledge of the optometry/ ophthalmology market, including key players and industry trends.
• Exceptional communication, negotiation, and interpersonal skills.
• Knowledge and experience implementing best sales practices and tools.
• Excellent written, verbal and presentation skills.
• Demonstrated success in managing national accounts and achieving revenue growth.
• Proficiency in CRM software and sales analytics tools.
• Ability to travel nationally as required.

Key Competencies

• Strategic thinking with a results-oriented mindset.
• Strong leadership and team collaboration skills.
• Adaptability to dynamic market conditions.
• Analytical skills for performance evaluation and market assessment.
• Ability to build and maintain long-term relationships with key stakeholders.