Director, Public Relations

The Brand & Communications teams are the storytelling engine for Thumbtack, building belief in who we are, what we do, and the impact we make. Our team combines strategic storytelling, bold creativity, and purposeful communication to grow brand equity, strengthen demand, and engage stakeholders.

About The Role

We're seeking a Director, Public Relations to build a PR strategy for a brand in motion. This role requires challenging conventional PR thinking and pioneering new narrative territories. You'll define and own the strategy, lead integrated campaigns, build a high-performing team, and foster a culture of accountability and resilience.

What You’ll Do

• Define and own a PR strategy for a brand in motion, adapting to narrative shifts and media landscapes.
• Lead integrated comms campaigns from story development to coverage analysis.
• Build, hire, and develop a high-performing team and agency ecosystem.
• Design and continuously improve workflows, messaging frameworks, and rapid-response systems.
• Operate as a strategic business partner to senior stakeholders, driving narrative and business outcomes.
• Foster a culture of accountability, creative risk-taking, and resilience.

Qualifications

• 10+ years of experience in public relations, communications, or earned media, with 3+ years of people leadership.
• A track record of building PR strategy and creating new narrative territories.
• The instinct and courage to operate without a pre-existing playbook and the discipline to build one.
• Fluency in modern media landscapes, including algorithmic discovery and AI-generated summaries.
• Strong editorial judgment and the ability to identify and protect genuinely differentiated stories.
• A leadership style that raises ambition and changes how a company thinks, not just what it does.

Expected Salary Range

Based on location, the expected salary range for the role is $193,800 - $250,800.