Director, Public Relations

About the Role

We're hiring a Director, Public Relations, reporting to the Head of Brand, to own how Brick shows up in the press, in culture, and through our spokespeople. You'll set and run end-to-end communications strategy — from the always-on press engine to the comms plan behind every new product launch — and be the person who turns "Brick" from a growing brand into the defining name in digital wellness.

What You'll Own

• Communications Strategy: Own end-to-end communications strategy for Brick, from always-on press and thought leadership to reactive and crisis comms. Set the goals, pillars, and voice that guide every story we tell, and own the KPIs behind it — coverage volume, reach, share of voice, and sentiment.
• Spokespeople & Executive Visibility: Manage Brick's spokespeople, including building and protecting our founders' public presence and identifying, developing, and prepping additional internal spokespeople as the company scales.
• Category-Defining Consumer Communications: Drive the creative communications strategies that secure Brick as the leading brand in its space through cultural moments, thought leadership, and storytelling.
• Launch & Expansion Communications: Lead communications strategy for new product launches and brand expansion — new markets, channels, and partnerships — partnering with Product Marketing and Brand to make sure every launch has a press moment worthy of it.

Who You Are

• You've run comms strategy end-to-end: You've owned communications strategy in-house or at an agency, ideally for a consumer or DTC brand, and can point to press, cultural, or category wins you drove.
• You know how to build and manage spokespeople: You've coached founders or executives for press and public moments, and know how to protect their time while making the most of it.
• You think culturally, not just tactically: You can spot the cultural moment or narrative that makes a brand the category-defining name, not just another player in the space.
• You manage agencies like an owner: You know how to direct and get the best out of an external PR team, not just receive updates from one.
• You're low ego and high ownership: You move seamlessly between strategy and execution, thrive in ambiguity, and bring the energy that makes the people around you better.

Qualifications

• DTC or consumer brand background strongly preferred
• Full-time hybrid role (preference for New York City or Chicago based candidates)

Pay

$180,000-$210,000 annual base salary depending on experience and qualifications.

Benefits

We offer competitive compensation, meaningful equity, and comprehensive benefits for you and your family. We also prioritize flexibility, time to recharge, and a culture that supports both high performance and sustainable work.