Director Public Relations and Corporate Communications

About the Role

Egnyte is seeking an experienced and strategic Director of Public Relations and Corporate Communications to lead and elevate its communications function. Reporting to the Chief Marketing Officer, this role will shape Egnyte's perception among media, analysts, customers, partners, and the broader market. The ideal candidate will own the public relations strategy, lead a team across executive communications, social media, and crisis communications, and ensure every touchpoint reinforces Egnyte's position as a trusted leader in content security and governance.

Responsibilities

• Public Relations:
  • Develop and execute a comprehensive PR strategy to drive awareness, credibility, and share of voice in Egnyte's core markets, highlighting its AI capabilities.
  • Build and maintain strong relationships with tier-1 technology, business, and vertical media outlets, focusing on meaningful media relationships and earning AI citations.
  • Manage media relations, including proactive pitching, press release development, press tour coordination, and rapid response.
  • Oversee external PR agencies and ensure alignment with brand and business objectives.
  • Develop thought leadership content and byline strategy in partnership with subject matter experts.
  • Amplify Egnyte's digital presence through Answer Engine Optimization.
  • Run a modern digital PR program that drives measurable results.
  • Track, report, and improve PR KPIs such as media coverage, sentiment, share of voice, and domain authority.
• Executive Communications:
  • Guide a team member in partnering with the CEO, C-suite, and senior leadership to develop narratives, talking points, presentations, and speeches.
  • Ensure executives are well-prepared for media interviews, panel appearances, earnings calls, and industry speaking engagements.
  • Provide strategic direction for the executive communications editorial calendar.
• Social Media:
  • Lead a team member in setting the editorial direction and managing Egnyte's corporate social media channels.
  • Provide strategic guidance on the social media content calendar.
  • Oversee social media campaigns tied to product launches, company news, events, and industry moments.
  • Monitor social listening and the competitive landscape to identify opportunities and risks.
  • Review performance reporting on social media metrics, engagement rates, follower growth, and campaign ROI.
  • Champion cross-functional collaboration with Demand Generation and Product Marketing.
• Crisis Communications:
  • Ensure the team develops and maintains crisis communications playbooks and conducts post-crisis reviews.
• Team Leadership:
  • Build, manage, and mentor a high-performing communications team with clear ownership across executive communications, social media, and crisis communications.
  • Set goals and priorities for direct reports, providing regular feedback, coaching, and professional development opportunities.
  • Manage and optimize the communications budget, including agency relationships, tools, and vendor contracts.

Qualifications

• 10+ years of progressive experience in corporate communications, PR, or a related field, with at least 3 years managing and developing a team.
• Proven track record of building and executing PR strategies for B2B technology companies.
• Deep media relationships across business and technology press, with a history of earning coverage in top-tier publications.
• Exceptional writing and storytelling skills, with the ability to simplify complex topics.
• Experience coaching C-suite executives for high-visibility opportunities.
• Strong social media acumen with a demonstrated ability to grow corporate brand presence.
• Ability to thrive in a fast-paced, high-growth environment and manage multiple priorities.

Pay

The annual market base salary range for this position is $190,000 – $225,000 USD. Pay varies by work location and may also depend on job-related skills, knowledge, and experience.

Benefits

• Competitive salaries and comprehensive benefits
• Flexible hours and generous time off (RTO, Responsible Time Off)
• Paid holidays and sick time
• 401(k) with company match
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Up to 12 weeks of paid Parental and 10 weeks Adoption Leave
• Gym, cell phone, and internet reimbursement
• Free well-being apps and access to the Employee Assistance Program (EAP)
• Perks including discounted pet insurance, electronics, theme park tickets, and more
• HealthJoy benefits navigation app
• One Medical virtual care access