Director - Property Marketing

About the role

The Director, Property Marketing, is responsible for leading the strategic development and execution of property marketing across the Sunbelt market spanning multiple asset classes. This role reports to the Senior Director, Portfolio Marketing – Americas and operates within the Global Property Marketing framework.

Responsibilities

• Own marketing strategy across a portfolio of assets, ensuring alignment with asset-level business plans and investment objectives
• Partner with Asset Management, Development, and Management Service to shape asset strategy, including positioning, target customers, and commercial approach
• Provide input into early-stage product strategy, amenity mix, and customer experience to ensure strong market alignment
• Support assets across multiple classes (e.g., residential, PBSA, mixed-use, commercial), adapting strategy based on lifecycle stage and market dynamics
• Define and evolve clear, differentiated positioning for each asset, grounded in market insight, customer segmentation, and competitive context
• Ensure alignment with the broader brand while enabling each asset to express a distinct, locally relevant identity
• Translate strategy into compelling narratives that resonate with target audiences and support leasing and revenue objectives
• Lead the development of go-to-market strategies for launches, lease-up, repositioning, and stabilization phases
• Define channel strategy, campaign approach, and phasing aligned to asset lifecycle and timelines
• Oversee execution of integrated campaigns across digital, brand, property level PR, and partnerships, ensuring consistency and quality
• Establish and track KPIs tied to commercial outcomes (leasing velocity, lead conversion, occupancy, revenue)
• Leverage data and insights to continuously optimize performance and inform decision-making
• Partner with Global Digital Marketing Operations to ensure adoption of platforms, tools, and reporting frameworks
• Act as the primary marketing partner to Development, Asset Management, and Management Services and regional leadership within the cluster
• Lead cross-functional coordination across assets and teams, ensuring marketing strategies are connected, sequenced, and optimized at a portfolio level rather than in isolation
• Drive alignment across global frameworks and local market execution, ensuring consistency in approach while enabling thoughtful adaptation to market conditions
• Partner closely with Global Marketing, Communications, Digital, and Place & Destination Marketing to translate positioning into cohesive, end-to-end customer experience and activation
• Influence senior stakeholders by bringing clear, data-driven marketing perspectives that shape asset decisions, investment priorities, and go-to-market approaches
• Oversee agency relationships across the portfolio, ensuring strong strategic input and high-quality execution
• Drive consistency in briefing, scope, and performance management across partners
• Embed best practices and scalable approaches across the portfolio

Qualifications

To succeed in this role, candidates should have:

• Proven experience in property marketing, preferably in a similar role within a large-scale real estate organization
• Strong understanding of asset lifecycle and market dynamics
• Experience in defining and evolving clear, differentiated positioning for assets
• Excellent communication and collaboration skills, particularly with cross-functional teams
• Ability to leverage data and insights to optimize performance and inform decision-making
• Experience in managing agency relationships and overseeing campaign execution
• Strong project management and organizational skills