Director, Programmatic Marketing Enablement

About the role

Working at the intersection of marketing, program delivery, advocacy, and justice-system influence, this leader will help program teams use strategic communication to influence the audiences, decisions, behaviors, and social norms that matter to their objectives. The role reports to the Vice President, Global Insights and Growth.

Responsibilities

• Build the Programmatic Marketing Capability: define strategy, scope, service model, and standards for how Global Marketing supports program-owned behavior-change and influence objectives.
• Assess existing work across IJM and build on field and program expertise rather than duplicating or displacing it.
• Establish a disciplined process for intake, sensitivity assessment, prioritization, staffing, roles/responsibilities framework, and delivery of programmatic marketing work, in conjunction with Global Marketing’s existing operations model.
• Translate Program Objectives into Marketing & Communications Strategy: partner with Global Program, advocacy, and field leaders early to determine where strategic marketing can advance program-defined outcomes; translate those outcomes into focused communication strategies that define priority audience, desired change, communication approach, and effectiveness measurement.
• Use research and local insight to understand what may motivate or prevent the intended audience from changing its knowledge, attitudes, decisions, or behavior; develop audience-centered strategies that support behavior change, community influence, or decision-maker engagement.
• Lead Integrated Campaign Delivery: lead initial pilot campaigns from strategy through execution in partnership with Global Marketing capability experts; develop integrated channel plans reaching priority audiences through the most effective mix of mass, digital, community, interpersonal, and partner-led communication; engage trusted mess