Director, Program Management & Marketing

About the Role

Fanatics is seeking a Head of Gift Card Program Management & Marketing to lead the day-to-day operational team, drive the team’s approach and execution across all special tech/ops/modernization projects, and scale the company’s gift card program across marketing, external existing partnerships, and internal business channels. This role is responsible for driving omnichannel marketing strategy, managing key distribution and financial partnerships, and overseeing day-to-day program operations, both domestically and internationally.

Responsibilities

• Internal Business Development & Program Operations:
  • Oversee end-to-end team and program management, including design and creative workflows, timeline management, and operational execution.
  • Lead internal account management across B2B, B&M, and Events channels, ensuring alignment with broader program goals and maximizing cross-sell opportunities.
  • Manage all domestic and international program operations, supporting continued growth in both areas.
  • Lead the day-to-day program interface around all tech and ops modernization for the gift card business.
  • Build, develop, and lead a growing team of direct employees and contractors, fostering a high-performance, collaborative culture.
• External Account Management:
  • Serve as the primary relationship owner for all day-to-day external distribution and operational partners.
  • Manage the full lifecycle of external distribution and operational partner relationships, including account management, performance reviews, issue resolution, and cross-sell initiatives.
  • Identify and pursue new external partnership opportunities to expand gift card distribution reach and drive incremental revenue.
• Marketing Leadership:
  • Lead omnichannel marketing execution across all channels, including third-party platforms, first-party channels, social media, paid social, paid search, B2B, athlete relations, influencer marketing, affiliate programs, and sponsorships.
  • Own the annual marketing strategy and planning process, including budget allocation, campaign execution, performance tracking, and reporting.
  • Develop and manage relationships with media partners, agencies, and platform vendors to optimize channel performance and return on investment.

Qualifications

• 8–12 years of progressive experience in gift card operations, set-ups, architecture, data & reporting, with at least 3 years in a leadership capacity.
• Demonstrated experience leading integrated, omnichannel marketing campaigns across paid, owned, and earned channels, with a focus on performance marketing.
• Deep understanding and connections across the gift card ecosystem, including third-party retail and digital distribution, corporate B2B programs, processors, and printers.
• Proven track record managing strategic external partnerships with financial institutions, retail distributors, or digital platforms.
• Strong people manager with a track record of building and developing high-performing teams.
• Excellent organizational and project management skills, with the ability to manage multiple workstreams simultaneously.
• Strong analytical capabilities, comfortable with performance tracking, reporting, and budget management.
• Ownership mindset, strong work ethic, and natural curiosity to proactively identify and pursue opportunities.
• Collaborative, relationship-driven leader who thrives in ambiguity and manages competing priorities effectively.
• Passion for the sports fandom space.

Preferred Qualifications

• Ability to work in the NYC office 4 days per week.
• Experience supporting or leading international programs.

Pay

Salary Range: $180,000 - $250,000 USD. The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, we consider factors such as location, experience, qualifications, and training.