Director, Product Marketing & Program Management
Seeq Corporation · Washington, DC · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes description paragraphs before "Key Responsibilities". We need to use for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections when posting has real specific content. We have content for About the role (intro paragraphs). Responsibilities (Key Responsibilities with subpoints). Requirements (list). Possibly Qualifications? Not separate; maybe Requirements covers. Skills? Not explicit separate; maybe part of Requirements. Benefits: present. Pay: salary range given. Schedule: not mentioned (remote-first only but not schedule). So we should not include Schedule section. Also we should not repeat job title as heading. No Job ID etc. Remove boilerplate like EEO etc. Also remove application instructions (none). Also remove duplicated lines. We'll produce sections: About the role, Responsibilities, Requirements, Benefits, Pay. Possibly also Qualifications? Not needed. We'll include
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections when posting has real specific content. We have content for About the role (intro paragraphs). Responsibilities (Key Responsibilities with subpoints). Requirements (list). Possibly Qualifications? Not separate; maybe Requirements covers. Skills? Not explicit separate; maybe part of Requirements. Benefits: present. Pay: salary range given. Schedule: not mentioned (remote-first only but not schedule). So we should not include Schedule section. Also we should not repeat job title as heading. No Job ID etc. Remove boilerplate like EEO etc. Also remove application instructions (none). Also remove duplicated lines. We'll produce sections: About the role, Responsibilities, Requirements, Benefits, Pay. Possibly also Qualifications? Not needed. We'll include - for lists.
We need to preserve all substantive info. Let's extract.
About the role: The first paragraph(s) before "Key Responsibilities": "The Director, Product Marketing and Program Management is responsible for turning Seeq’s product, whole-offer, and industry strategy into clear market narratives, launch plans, and well-orchestrated go-to-market programs. This role sits at the center of product marketing, positioning, packaging support, launch planning, and campaign program management, ensuring that strategic priorities are translated into executable plans that drive consistency, readiness, and commercial impact. This leader partners closely with Industries, Whole Offer Management, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Field Enablement, GTM Operations, AI GTM Engineering, Product Management, Product Operations, Revenue, Pricing and Deal Desk Manager and Customer Success to ensure Seeq’s offers are brought to market with clarity, rigor, and measurable outcomes."
We'll put that in
.
Responsibilities: Under "Key Responsibilities" there are subheadings: Product Marketing Leadership, Launch and Program Management, Messaging, Narrative, and Asset Governance, Cross-Functional GTM Alignment, Team Leadership and Operating Rhythm. Each with bullet-like sentences. We'll create a
with each responsibility as - . We need to capture all bullet points.
Let's list them:
Product Marketing Leadership:
- Own product marketing strategy for Seeq’s portfolio, including product positioning, messaging, audience narratives, and value articulation.
- Translate product direction, market needs, and industry priorities into clear market-facing narratives that connect problem, offer, value, and impact.
- Develop and maintain core messaging frameworks, differentiated positioning, competitive narratives, and proof points for priority products, offers, and solutions.
- Partner with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases are provided as input to product roadmap and offer narratives.
- Support pricing, packaging, and offer commercialization work by contributing the messaging, value story, and launch inputs needed for successful rollout.
Launch and Program Management:
- Lead the planning and orchestration of major go-to-market programs, including launches, portfolio initiatives, campaign dependencies, and cross-functional milestones.
- Own Campaign Program Management as a core function of the team, ensuring integrated planning across Product Marketing, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Enablement, and Operations.
- Build and manage the source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability.
- Establish standard launch and program frameworks, workback plans, governance routines, and post-launch retrospectives.
- Ensure that major programs move from strategy to execution with clear owners, timing, and measurable outcomes.
Messaging, Narrative, and Asset Governance:
- Own the development and quality of core GTM assets, including portfolio decks, launch narratives, solution messaging, buyer-facing stories, FAQ frameworks, and value-based content.
- Ensure consistency across portfolio-level messaging, product-level messaging, and campaign-level execution.
- Partner with Field Enablement and Revenue teams to ensure product narratives are translated into usable field materials, seller plays, and launch-ready assets.
- Maintain messaging discipline across products, offers, industries, and growth motions so the market hears a coherent Seeq story.
Cross-Functional GTM Alignment:
- Partner with the Senior Director, Go To Market to translate strategic priorities into a coordinated execution roadmap.
- Work closely with Partner Marketing, Regional Marketing, and ABX / Campaign Execution leaders to ensure campaign and route-to-market plans reflect product priorities and launch timing.
- Partner with Group Manager, Industries and Industry leaders to incorporate industry context, buyer priorities, and vertical proof points into product and launch strategy.
- Work with Marketing Analytics and Infrastructure and AI GTM leaders to improve program visibility, workflow quality, and operating efficiency.
- Partner with Product Management, Sales, Customer Success, Enablement, and Partner team to align launch readiness, field adoption, partner enablement, and market feedback loops.
Team Leadership and Operating Rhythm:
- Lead and develop a high-performing team across Product Marketing and Campaign Program Management.
- Set clear goals, operating rhythms, prioritization rules, and development expectations for the team.
- Create a disciplined planning cadence that improves launch quality, reduces execution confusion, and increases throughput across the GTM system.
- Engage with Marketing Operations and AI GTM Engineering team to execute AI-First work processes that accelerate campaign scalability and campaign optimization.
- Coach team members to operate with high standards for clarity, accountability, collaboration, and business impact.
- Contribute to broader organizational design and talent development as the GTM model scales.
- Contribute to AI upskilling within team and across the marketing organization.
- Model AI usage for others.
That's a lot; we can keep as list items.
Requirements: list after "Requirements". Items:
- 8+ years of experience in B2B SaaS, industrial software, or a similarly complex GTM environment, with significant experience in product marketing, program management, or go-to-market leadership.
- Experience in industrial verticals such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex B2B domains.
- Proven track record of leading product marketing and launch initiatives from strategy through execution.
- Strong experience building positioning, messaging, audience narratives, and launch frameworks for technical or enterprise offerings.
- Demonstrated ability to run cross-functional programs with multiple stakeholders, dependencies, and deadlines.
- Experience partnering across Product, Sales, Customer Success, Revenue Operations, and Marketing functions.
- Strong people leadership skills, including experience managing and developing high-performing individual contributors and/or managers.
- Strong executive communication skills, including the ability to synthesize complexity into clear recommendations, plans, and narratives.
Preferred Experience: maybe we could include under Requirements or separate "Preferred Qualifications". The instruction says use headings like Qualifications, Skills. We have Requirements; we could also add a "Preferred Experience" as part of Requirements or as a separate section "Preferred Qualifications". Since we have content, we could add a section "Preferred Qualifications". But allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put preferred experience under Qualifications or Skills. Probably better to put under Qualifications. Let's create a Qualifications section with preferred experience bullet list.
Preferred Experience bullet list:
- Experience supporting whole offers, portfolio marketing, or solution-level commercialization.
- Familiarity with ABX, partner marketing, and regional marketing operating models.
- Experience with AI-enabled GTM workflows, content systems, and launch/program management tools.
- Familiarity with Seeq’s market context, including analytics, industrial applications, AI, and Decision Intelligence-related themes.
We could also include Success Profile? That's more like description; maybe we could incorporate into About the role or Responsibilities? But it's not a heading we have; we could omit as not required. The instruction: include a section ONLY when posting has real, specific content for it. Success Profile is content but we don't have a matching heading; we could put under "About the role" or maybe under "Qualifications"? But it's more about what success looks like. Could be omitted; but we should preserve all substantive information. We could add a section "Success Profile" but not in allowed headings. The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings? It says use for section headings (e.g. ...). Likely they expect only those headings. So we should map content to those headings. Success Profile could go under "About the role" or maybe under "Requirements". But it's about what success looks like; maybe we can add a paragraph under About the role after the intro. That would preserve it.
Similarly "What Success Looks Like In The Role Within the first 12 months..." could go under About the role as well.
We'll incorporate those as paragraphs.
Benefits: we have a paragraph about Seeq remote-first etc and list of perks. We'll capture that.
Pay: salary range "$190,000 - $195,000 USD base salary". Also mention competitive salary plus bonus incentives. We'll include that.
Schedule: not present, so omit.
Now construct HTML.
We'll start with maybe not needed; just output headings and content.
We'll do:
About the role
... intro ...
... Success Profile paragraph ...
... What Success Looks Like ...
Then Responsibilities:
Responsibilities
- ... each bullet ...
...
Requirements:
Requirements
...
Qualifications:
Qualifications
... preferred experience ...
Benefits:
Benefits
... paragraph about Seeq ...
... list of perks ...
Pay:
Pay
Competitive salary plus bonus incentives. Base salary range: $190,000 - $195,000 USD.
We need to ensure we don't include boilerplate like EEO etc. Remove that.
Now craft the HTML.
Let's write the About the role paragraph:
"The Director, Product Marketing and Program Management is responsible for turning Seeq’s product, whole-offer, and industry strategy into clear market narratives, launch plans, and well-orchestrated go-to-market programs. This role sits at the center of product marketing, positioning, packaging support, launch planning, and campaign program management, ensuring that strategic priorities are translated into executable plans that drive consistency, readiness, and commercial impact. This leader partners closely with Industries, Whole Offer Management, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Field Enablement, GTM Operations, AI GTM Engineering, Product Management, Product Operations, Revenue, Pricing and Deal Desk Manager and Customer Success to ensure Seeq’s offers are brought to market with clarity, rigor, and measurable outcomes."
Success Profile paragraph: maybe combine: "The Strongest Candidates For This Role Will Bring: Strong product marketing judgment, Excellent program management discipline, The ability to connect strategy to execution, High standards for message quality and launch readiness, Strong cross-functional influence, A bias for clarity, accountability, and operating rigor."
What Success Looks Like paragraph: "Within the first 12 months, this leader should be able to: Improve the quality and consistency of product and portfolio messaging, Create a more predictable and scalable launch and program management rhythm, Strengthen alignment across Product Marketing, Partner Marketing, Regional Marketing, and ABX / Campaign Execution, Increase launch readiness and reduce cross-functional confusion, Establish Campaign Program Management as a high-value coordination and execution capability, Help Seeq bring products, offers, and strategic initiatives to market with greater speed, discipline, and impact."
Now Responsibilities list: we need to include each bullet as separate - . We'll keep them concise but preserve meaning.
Let's list them:
- Own product marketing strategy for Seeq’s portfolio, including product positioning
. Responsibilities: Under "Key Responsibilities" there are subheadings: Product Marketing Leadership, Launch and Program Management, Messaging, Narrative, and Asset Governance, Cross-Functional GTM Alignment, Team Leadership and Operating Rhythm. Each with bullet-like sentences. We'll create a
- with each responsibility as
- . We need to capture all bullet points.
Let's list them:
Product Marketing Leadership:
- Own product marketing strategy for Seeq’s portfolio, including product positioning, messaging, audience narratives, and value articulation.
- Translate product direction, market needs, and industry priorities into clear market-facing narratives that connect problem, offer, value, and impact.
- Develop and maintain core messaging frameworks, differentiated positioning, competitive narratives, and proof points for priority products, offers, and solutions.
- Partner with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases are provided as input to product roadmap and offer narratives.
- Support pricing, packaging, and offer commercialization work by contributing the messaging, value story, and launch inputs needed for successful rollout.
Launch and Program Management:
- Lead the planning and orchestration of major go-to-market programs, including launches, portfolio initiatives, campaign dependencies, and cross-functional milestones.
- Own Campaign Program Management as a core function of the team, ensuring integrated planning across Product Marketing, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Enablement, and Operations.
- Build and manage the source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability.
- Establish standard launch and program frameworks, workback plans, governance routines, and post-launch retrospectives.
- Ensure that major programs move from strategy to execution with clear owners, timing, and measurable outcomes.
Messaging, Narrative, and Asset Governance:
- Own the development and quality of core GTM assets, including portfolio decks, launch narratives, solution messaging, buyer-facing stories, FAQ frameworks, and value-based content.
- Ensure consistency across portfolio-level messaging, product-level messaging, and campaign-level execution.
- Partner with Field Enablement and Revenue teams to ensure product narratives are translated into usable field materials, seller plays, and launch-ready assets.
- Maintain messaging discipline across products, offers, industries, and growth motions so the market hears a coherent Seeq story.
Cross-Functional GTM Alignment:
- Partner with the Senior Director, Go To Market to translate strategic priorities into a coordinated execution roadmap.
- Work closely with Partner Marketing, Regional Marketing, and ABX / Campaign Execution leaders to ensure campaign and route-to-market plans reflect product priorities and launch timing.
- Partner with Group Manager, Industries and Industry leaders to incorporate industry context, buyer priorities, and vertical proof points into product and launch strategy.
- Work with Marketing Analytics and Infrastructure and AI GTM leaders to improve program visibility, workflow quality, and operating efficiency.
- Partner with Product Management, Sales, Customer Success, Enablement, and Partner team to align launch readiness, field adoption, partner enablement, and market feedback loops.
Team Leadership and Operating Rhythm:
- Lead and develop a high-performing team across Product Marketing and Campaign Program Management.
- Set clear goals, operating rhythms, prioritization rules, and development expectations for the team.
- Create a disciplined planning cadence that improves launch quality, reduces execution confusion, and increases throughput across the GTM system.
- Engage with Marketing Operations and AI GTM Engineering team to execute AI-First work processes that accelerate campaign scalability and campaign optimization.
- Coach team members to operate with high standards for clarity, accountability, collaboration, and business impact.
- Contribute to broader organizational design and talent development as the GTM model scales.
- Contribute to AI upskilling within team and across the marketing organization.
- Model AI usage for others.
That's a lot; we can keep as list items.
Requirements: list after "Requirements". Items:
- 8+ years of experience in B2B SaaS, industrial software, or a similarly complex GTM environment, with significant experience in product marketing, program management, or go-to-market leadership.
- Experience in industrial verticals such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex B2B domains.
- Proven track record of leading product marketing and launch initiatives from strategy through execution.
- Strong experience building positioning, messaging, audience narratives, and launch frameworks for technical or enterprise offerings.
- Demonstrated ability to run cross-functional programs with multiple stakeholders, dependencies, and deadlines.
- Experience partnering across Product, Sales, Customer Success, Revenue Operations, and Marketing functions.
- Strong people leadership skills, including experience managing and developing high-performing individual contributors and/or managers.
- Strong executive communication skills, including the ability to synthesize complexity into clear recommendations, plans, and narratives.
Preferred Experience: maybe we could include under Requirements or separate "Preferred Qualifications". The instruction says use headings like Qualifications, Skills. We have Requirements; we could also add a "Preferred Experience" as part of Requirements or as a separate section "Preferred Qualifications". Since we have content, we could add a section "Preferred Qualifications". But allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put preferred experience under Qualifications or Skills. Probably better to put under Qualifications. Let's create a Qualifications section with preferred experience bullet list.
Preferred Experience bullet list:
- Experience supporting whole offers, portfolio marketing, or solution-level commercialization.
- Familiarity with ABX, partner marketing, and regional marketing operating models.
- Experience with AI-enabled GTM workflows, content systems, and launch/program management tools.
- Familiarity with Seeq’s market context, including analytics, industrial applications, AI, and Decision Intelligence-related themes.
We could also include Success Profile? That's more like description; maybe we could incorporate into About the role or Responsibilities? But it's not a heading we have; we could omit as not required. The instruction: include a section ONLY when posting has real, specific content for it. Success Profile is content but we don't have a matching heading; we could put under "About the role" or maybe under "Qualifications"? But it's more about what success looks like. Could be omitted; but we should preserve all substantive information. We could add a section "Success Profile" but not in allowed headings. The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings? It says use
for section headings (e.g. ...). Likely they expect only those headings. So we should map content to those headings. Success Profile could go under "About the role" or maybe under "Requirements". But it's about what success looks like; maybe we can add a paragraph under About the role after the intro. That would preserve it. Similarly "What Success Looks Like In The Role Within the first 12 months..." could go under About the role as well. We'll incorporate those as paragraphs. Benefits: we have a paragraph about Seeq remote-first etc and list of perks. We'll capture that. Pay: salary range "$190,000 - $195,000 USD base salary". Also mention competitive salary plus bonus incentives. We'll include that. Schedule: not present, so omit. Now construct HTML. We'll start with maybe not needed; just output headings and content. We'll do:
About the role
... intro ...
... Success Profile paragraph ...
... What Success Looks Like ...
Then Responsibilities:Responsibilities
- ... each bullet ... ...
Requirements
- ...
Qualifications
- ... preferred experience ...
Benefits
... paragraph about Seeq ...
- ... list of perks ...
Pay
Competitive salary plus bonus incentives. Base salary range: $190,000 - $195,000 USD.
We need to ensure we don't include boilerplate like EEO etc. Remove that. Now craft the HTML. Let's write the About the role paragraph: "The Director, Product Marketing and Program Management is responsible for turning Seeq’s product, whole-offer, and industry strategy into clear market narratives, launch plans, and well-orchestrated go-to-market programs. This role sits at the center of product marketing, positioning, packaging support, launch planning, and campaign program management, ensuring that strategic priorities are translated into executable plans that drive consistency, readiness, and commercial impact. This leader partners closely with Industries, Whole Offer Management, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Field Enablement, GTM Operations, AI GTM Engineering, Product Management, Product Operations, Revenue, Pricing and Deal Desk Manager and Customer Success to ensure Seeq’s offers are brought to market with clarity, rigor, and measurable outcomes." Success Profile paragraph: maybe combine: "The Strongest Candidates For This Role Will Bring: Strong product marketing judgment, Excellent program management discipline, The ability to connect strategy to execution, High standards for message quality and launch readiness, Strong cross-functional influence, A bias for clarity, accountability, and operating rigor." What Success Looks Like paragraph: "Within the first 12 months, this leader should be able to: Improve the quality and consistency of product and portfolio messaging, Create a more predictable and scalable launch and program management rhythm, Strengthen alignment across Product Marketing, Partner Marketing, Regional Marketing, and ABX / Campaign Execution, Increase launch readiness and reduce cross-functional confusion, Establish Campaign Program Management as a high-value coordination and execution capability, Help Seeq bring products, offers, and strategic initiatives to market with greater speed, discipline, and impact." Now Responsibilities list: we need to include each bullet as separate - . We'll keep them concise but preserve meaning. Let's list them: - Own product marketing strategy for Seeq’s portfolio, including product positioning