Director, Product & Segment Marketing Manager

About the role

For our client, we are seeking a Director, Product & Segment Marketing Manager to join the team of a leader in the Enterprise Technology space. This leader will shape product and segment marketing strategy across multiple customer groups, with a strong emphasis on go-to-market execution and market positioning. The role will partner closely with sales, product, and cross-functional stakeholders to translate customer insights into compelling messaging and launch plans. It is well suited for a hands-on marketing leader who can guide team performance, sharpen competitive differentiation, and support growth in a sophisticated B2B software environment.

Location: Lehi, UT - US based candidates only, no visa sponsorship available

Responsibilities

• Define and implement go-to-market strategies tailored to each customer segment
• Create product messaging and positioning aligned with buyer personas
• Conduct market research to inform product/market fit and buyer insights
• Lead competitive intelligence efforts, including win-loss analyses
• Support sales with segment-specific tools and training to enhance engagement
• Drive cross-functional collaboration for successful product launches
• Assist marketing with collateral development and campaign execution
• Engage with industry analysts to enhance category positioning

Qualifications

• 7+ years in product, segment, or solutions marketing within B2B SaaS
• 3+ years managing marketing teams
• Proven success in go-to-market strategy execution across multiple segments
• Ability to set and prioritize project plans and execution
• Bachelor's degree in Marketing, Business Administration, or related field
• Preferred: Work experience with large law firms and corporate legal departments
• Preferred: Familiarity with AI and cloud-based product marketing

Benefits

• Work in a hybrid or remote setting
• Opportunity to develop a high-performance marketing team
• Professional growth in a leadership role
• Engage with a diverse range of customer segments
• Access to industry-leading technology
• Participation in cross-departmental initiatives and collaborations

Pay

Compensation: $220,000 – $245,000 annually