Director, Product Marketing (Payment, Platform)

About the role

Reporting to the VP of Global Marketing, you will lead a high-performing global Product Marketing team focused on our Payment and Platform solutions. You will use customer and competitor insights to shape the Airwallex value proposition for these product lines, evolving it as we launch new products and features and communicating it to prospects, partners, and customers.

You will bring deep experience of B2B Product Marketing in either SaaS or FinTech and have the ability to translate a suite of technical products into a simple and compelling solutions narrative. You will be intimately familiar with the product launch process and will take a high degree of ownership from insights generation all the way to early go-to-market motions.

Responsibilities

• Help to build Product Marketing as a global discipline at Airwallex, hiring top-class PMMs and establishing a high-functioning team.
• Develop a compelling value proposition for various Airwallex product lines, working closely with our Product, Commercial, and Strategy teams.
• Have a deep understanding of audience segments and customer personas, and effectively adapt our core product and commercial messaging.
• Develop and own our playbook for driving adoption of various new products and features, working closely with colleagues across Marketing and Sales.
• Create collateral and enablement materials that help our commercial teams articulate our differentiated value.
• Surface customer and competitor insights that enrich our understanding of the Airwallex product and of our buyer personas.
• Actively contribute to projects related to pricing and bundling, craft value-based narratives, and drive adoption of premium tiers.

Who You Are

• 15+ years of Marketing experience, with a strong focus on B2B Product Marketing.
• Track record of building and leading high performance teams, focused on outcomes.
• Strong analytical skills, a data driven orientation, and uncompromising attention to detail.
• Exceptional communication and collaboration skills, both internally and externally.
• An ability to thrive under pressure, navigate ambiguity, and remain adaptable.
• An entrepreneurial mindset and a willingness to get your hands dirty.
• A deep intellectual curiosity to understand customer problems and know we can help.
• An appreciation of the balance between global scale and local nuance.