Director-Product Marketing - Local Marketing GTM

About the role

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. Join us to help shape differentiated, simplified customer experiences across one of the most recognized connectivity portfolios in the market.

Responsibilities

• Lead integrated local go-to-market execution across Wireless, Fiber, and 5G Home Internet, aligning portfolio priorities with business objectives, customer needs, regional opportunities, and brand direction.
• Translate enterprise and portfolio priorities into locally relevant marketing plans, launch roadmaps, investment priorities, and activation requirements.
• Partner with senior leaders, regional leadership, strategy, product, sales, media, creative, operations, legal, compliance, and execution teams to align objectives, timing, dependencies, channels, audiences, and success measures.
• Lead governance routines, decision forums, prioritization discussions, issue escalation, and cross-functional operating rhythms to keep local activations moving with speed, discipline, and executive visibility.
• Adapt national priorities for regional and local market needs while maintaining consistency with AT&T’s brand, portfolio strategy, business objectives, and customer experience standards.
• Anticipate market, operational, and execution risks; develop mitigation plans; and mobilize cross-functional teams to resolve barriers and protect business outcomes.
• Own local campaign activation strategy from executional brief through market launch, ensuring positioning, messaging, offers, channels, audiences, deliverables, and measurement plans are aligned to portfolio and market priorities.
• Ensure coordination with national teams and adoption of brand systems, guidelines, and enterprise standards to preserve consistency while maximizing local relevance and impact.
• Direct creative, media, merchandising, digital, sales enablement, legal, compliance, brand management, and operations inputs to support timely, accurate, and differentiated campaign deployment.
• Establish launch readiness standards, executive reporting routines, decision trackers, communication plans, and activation recaps that drive accountability across teams.
• Partner with regional leadership to identify local growth opportunities, activation barriers, competitive dynamics, channel considerations, and market-specific priorities.
• Lead collaboration with strategy and product teams to ensure local activations accurately reflect portfolio priorities, offer strategy, customer value propositions, and commercialization objectives.
• Use feedback from regional partners, field teams, and performance data to improve activation materials, timing, local relevance, and execution quality.
• Define KPIs and track launch readiness, execution quality, market performance, campaign impact, and post-launch optimization opportunities.
• Translate analytics, partner feedback, and market intelligence into actionable recommendations that improve future activations and business outcomes.
• Deliver concise performance updates, activation recaps, and strategic recommendations to senior leadership and cross-functional stakeholders.
• Champion improved activation processes, governance models, tools, templates, and routines that make local go-to-market execution simpler, faster, more measurable, and more consistent across teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA or advanced degree preferred.
• 10+ years of marketing, go-to-market, campaign management, product marketing, or integrated marketing experience in telecommunications, technology, consumer services, or a related field.
• Proven experience leading go-to-market strategy, campaign activation, launch readiness, stakeholder alignment, resource coordination, and cross-functional execution at scale.
• Local or Regional experience is a Plus.
• Strategic, executive-ready communicator who can translate complex portfolio, market, competitive, and execution dynamics into clear priorities, compelling narratives, and actionable plans.

Skills

• Strong strategic and analytical skills.
• Excellent communication and collaboration abilities.
• Experience with campaign management and go-to-market strategies.
• Ability to manage multiple projects and priorities simultaneously.
• Knowledge of marketing technologies and platforms.

Benefits

Joining our team comes with amazing perks and benefits, including medical/dental/vision coverage, a 401(k) plan, tuition reimbursement, paid parental leave, paid caregiver leave, additional sick leave, adoption reimbursement, disability benefits, life and accidental death insurance, supplemental benefit programs, employee assistance programs, extensive employee wellness programs, and employee discounts on eligible AT&T products.

Pay

Our Director-Product Marketing jobs earn between $191,400.00 - $287,200.00 USD Annual. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Schedule

Weekly Hours: 40
Time Type: Regular

Location

Dallas, Texas