Director, Product Marketing (IVP)
The role
The IVP proposition only works if the product story is airtight. The Director of Product Marketing owns how NRG's integrated offer — energy, smart home, security — gets framed for customers and channels. You'll manage two PMMs focused on IVP, and you'll be the bridge between product teams and the go-to-market machine. If messaging is inconsistent, unclear, or behind the product roadmap, that's on you.
What you'll own
Integrated product narrative — Own the messaging hierarchy across NRG's bundled product set — ensuring energy, smart home, and security are positioned as a coherent offer, not three separate pitches.
PMM team leadership — Manage and develop two IVP PMMs. Set the brief, hold the bar, unblock execution.
Launch readiness — Own GTM launch processes for new products and features — positioning, enablement, channel briefs, and measurement frameworks.
Competitive & market intelligence — Maintain a living view of competitive positioning across energy and smart home — feeding insights upstream to product and downstream to channel.
What we're looking for
PMM depth — 7+ years in product marketing, ideally in a multi-product or platform environment. Has launched products, not just documented them.
Cross-functional authority — Earns trust with product and engineering without a reporting line. Makes decisions, not just recommendations.
Messaging clarity — Can distill complex bundled value into customer-facing language that actually converts. No jargon, no hedging.
Data-driven — Uses win/loss analysis, NPS, and customer research to sharpen positioning — not gut feel alone.
Pay
The base salary range for this position is: $167,600 - $276,600*
*The base salary range above represents the low and high end of the salary range for this position. Actual salaries will vary based on several factors including but not limited to location, experience, and performance. The range listed is just one component of the total compensation package for employees. Other rewards may include annual bonus, short- and long-term incentives, and program-specific awards. In addition the position may be eligible to participate in the benefits program which include, but are not limited to, medical, vision, dental, 401K, and flexible spending accounts.