Director, Product Marketing (Gym Segment)

What You’ll Do

• Own Ignite’s Positioning and Message Architecture
• Define and maintain Ignite’s core positioning
• Create segment- and persona-based messaging
• Translate product complexity into value propositions
• Lead Go-to-Market for Ignite Launches
• Build and lead a tiered launch process
• Ensure launch readiness across multiple functions
• Set and hold the quality bar for launch communications
• Drive Customer Adoption and Lifecycle Outcomes
• Establish customer communications rhythm
• Develop messaging and content for adoption and retention
• Use customer insight to inform product strategy
• Develop Competitive Intelligence Into GTM
• Develop a competitive intelligence capability
• Translate competitive insight into positioning adjustments
• Ensure ongoing market understanding
• Be a Strategic Partner to Product
• Bring customer and market context to roadmap discussions
• Represent market reality in product decisions
• Develop the Ignite PMM Team
• Lead as a player-coach
• Model excellence in PMM practices
• Define the future state of the Ignite PMM team

What You’ll Need

• 12+ years of B2B SaaS product marketing experience
• Experience building positioning from the ground up
• Experience in SLG environments with meaningful Sales involvement
• Track record of influencing Product leadership
• Strong competitive intelligence instincts
• High standards for written communication and storytelling
• Fluency with AI as a thinking and research tool
• An analytical mindset with data-driven decision-making
• Ability to balance strategic leadership and hands-on work

What’s in It for You

• Purpose-led company culture
• Flexible PTO policy
• Days of Disconnect
• Parental & Pawternity Leave
• Best Life Perk
• Mental Health Support
• Additional Benefits

About ABC Fitness

• Software provider for fitness businesses worldwide
• Serves 30K clubs, 650K coaches, and 40M members
• Provides scalable solutions for club management and member engagement
• Innovative technology across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo

Compensation

• Awarded based on relevant experience, qualifications, skills, location, and market considerations
• Base compensation range: $155,200 - $170,100 USD annually
• Other forms of compensation may include bonuses, commissions, equity, or other incentive programs