Director, Product Marketing & Competitive Intelligence

What We Offer

• Pathway to promotion to additional organizational positions and responsibilities based upon results and performance, not just time in the chair.
• Paid company-wide week off at the end of each year.
• Flexible Vacation Policy.
• Awesome company swag.
• Full medical, dental, and vision benefits for US, UK, and Canada-based employees.
• Full short-term disability and life benefits; available long-term disability.
• Retail savings account options with vested company matching for qualifying employees.
• In-person annual gatherings.

Qualifications

• 7+ years of professional experience inside the cybersecurity industry.
• A proven track record in product marketing leadership, ideally with direct ownership of competitive intelligence.
• Experience launching products, building positioning, and enabling sales teams at scale.
• Demonstrated ability to operate as both player and coach.
• Experience working closely with Sales, Product, and Executive Leadership in a high-growth SaaS or cybersecurity environment.
• Practical, hands-on experience using AI tools to accelerate marketing workflows.
• Ability to travel 10-15% of the year for company events.
• Ability to work hours overlapping with ET hours.

What You Will Do

• Own the positioning, messaging, and narrative architecture for the DNSFilter portfolio across MSP, VAR, and Enterprise audiences.
• Define who we are, who we are for, why we win, and why it matters.
• Make sure the story appears consistently across every customer-facing surface.
• Lead end-to-end launches for new features, capabilities, and products.
• Build the launch plan, write the core narrative, coordinate cross-functional teams, schedule training as needed, and measure the results.
• Hold the bar on launch quality.
• Build and run a competitive intelligence function that gives Sales, Product, and Leadership a real edge.
• Track competitors in depth.
• Produce battlecards, win and loss insights, pricing teardowns, and field-ready talking points.
• Make sure every seller knows how to beat every competitor on every deal.
• Partner with Sales Enablement to equip Sales and Channel teams with the assets, tools, and training they need to convert—pitch decks, demo narratives, objection handling, ROI tools, and discovery frameworks.
• Walk the floor with reps. Sit in on calls. Iterate based on what actually moves deals.
• Support the Comms & IR team with analyst relationship engagements.
• Help source customers for RFPs and G2 reviews.
• Help ensure we are securing the right customers for the right asks.
• Lead and grow the Senior Product Marketing & Competitive Intelligence Manager.
• Set high standards, give direct feedback, and build a high-output, low-drama team culture.
• Travel 10-15% of the year for company events.