Senior Product Marketing & Competitive Intelligence Manager

About the role

We are seeking a Product Marketing & Competitive Intelligence Manager to drive our product marketing initiatives and competitive intelligence efforts. This role is critical to our product launch strategy and competitive advantage.

Responsibilities

• Run the daily heartbeat of our competitive intelligence function. Track competitors in depth. Build and maintain battlecards, solution briefs, and sales assets. Produce win and loss insights. Analyze pricing and packaging moves. Work closely with Sales Engineers and sellers to have the most up-to-date intel.
• Support and lead launches for new features and capabilities. Build launch plans, write first-draft narratives, coordinate cross-functional inputs, and own the launch checklist from kickoff to retro.
• Help shape and maintain the positioning and messaging across the DNSFilter portfolio. Translate product capabilities into customer language. Make sure the story is consistent across the web, sales decks, and partner assets.
• Build the assets and tools Sales and Channel teams use to win—pitch decks, demo scripts, objection handling guides, ROI tools, and discovery frameworks. Sit in on calls. Learn what works. Iterate fast.
• Use AI tooling daily to accelerate competitive research, draft assets, summarize calls, scan the market, prototype messaging, and analyze customer signals. AI is not a side experiment in this role—it is core to how the function operates.
• Help run a steady cadence of customer interviews, win and loss conversations, analyst inputs, and field signal collection. Turn what you hear into sharper positioning, stronger launches, and better product decisions.
• Operate as a trusted partner to Product, Sales, and Marketing peers. Bring clarity. Move work forward. Be the person teammates want to be in a room with.
• Travel 10-15% of the year for company events

Requirements

• 4+ years of professional experience inside the cybersecurity industry. Direct experience in product marketing or competitive intelligence, ideally in a B2B SaaS or cybersecurity environment.
• Practical, hands-on experience using AI tools to accelerate marketing workflows. Comfortable working closely with Sales and Product teams in a high-growth environment.
• Comfort being coached and are coachable. Ability to travel 10-15% of the year for company events.

Qualifications

• Ability to work successfully in a small to mid-sized fast-paced, hyper-growth, SaaS start-up or scale-up.

Skills

• Strong understanding of the cybersecurity industry and competitive landscape.
• Experience in product marketing and competitive intelligence.
• Proficiency in using AI tools to accelerate marketing workflows.
• Excellent communication and collaboration skills.

Benefits

• Paid company-wide week off at the end of each year
• Awesome company swag
• Full medical, dental, and vision benefits for US, UK, and Canada-based employees
• Full short-term disability and life benefits; available long-term disability
• Roth and Traditional 401(k) retirement savings account options with vested company matching for qualifying employees
• In-person annual gatherings

Pay

The hiring base pay is dependent on several factors, including level, function, training, transferable skills, work experience, business needs, and geographic location. As a hybrid company, our compensation reflects the cost of labor across several U.S. and global geographic markets. We pay differently based on those defined markets. Our Talent Team can share more about the specific salary range for the job location during the hiring process.

Schedule

Full-time role with a preference for candidates on the East Coast of North America or in the United Kingdom.