Director, Product Marketing (Audience, Data & Emerging)

Job Duties & Expectations

• Positioning & Go-to-Market
  • Develop differentiated positioning and messaging for audience, targeting, data, social, live extension, and partner-enabled products
  • Translate complex or third-party capabilities into clear, buyer-relevant value propositions
  • Own product marketing strategy for launches and beta programs
  • Define target customers, value props, proof points, and sales-readiness requirements
  • Partner with regional teams to adapt global narratives to local markets
• Portfolio Management
  • Influence roadmap and commercialization priorities using client, partner, and market signals
  • Evaluate whitespace across audience, data, and other activation categories
  • Outline standards and guidance to determine which betas graduate, evolve, or stop
• Sales Enablement
  • Develop one-sheets, launch decks, battlecards, FAQs, and training for the audience and data portfolio
  • Lead the enablement sessions that put them to work
  • Build clear guidance on product fit by objective, category, and campaign strategy to help sellers and clients navigate the portfolio
• Market Insight & Performance
  • Track the competitive landscape across ad tech, audience solutions, and social
  • Turn insight into positioning and objection-handling guidance
  • Partner with campaign planning and measurement teams to build credible proof points and support case study development
  • Use adoption data and competitive perspective to refine product messaging and market penetration strategy
• Pricing & Packaging
  • Bring customer, competitive, and market perspective into pricing and packaging discussions led by Yield
  • Translate approved decisions into clear sales narratives

Qualifications

• Proven track record of developing and executing successful product marketing strategies
• Experience leading go-to-market campaigns for complex, technology-driven products
• Strong understanding of digital advertising and media buying processes
• Excellent communication and presentation skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Experience working with cross-functional teams including product management, sales, and marketing

Skills

• Product marketing expertise
• Strategic thinking and problem-solving skills
• Effective communication and presentation skills
• Ability to work independently and as part of a team
• Experience with product lifecycle management

Benefits

Bloomberg offers a comprehensive benefits package including:

• One of the most comprehensive and generous benefits plans available
• 401(k) match
• Medical, dental, and vision insurance
• Short and long-term disability benefits
• Life insurance
• Variety of wellness programs