Director, Product Marketing

We need to output only HTML fragment with sections for headings that have content. Use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to parse the job posting. We must not repeat job title as heading. No Job ID etc. Remove boilerplate. We need to include sections only when posting has real specific content. We have content: The Mission (description of role) - could be "About the role" or maybe "Responsibilities". The posting includes sections: The Mission (role description), Who We Are (company description), What You’ll Own (responsibilities), Required (qualifications), Preferred (preferred experience), What Success Looks Like (KPIs), Who Thrives Here (culture). Also there is a list of KPIs etc. We need to map to allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can use About the role for mission/company overview? Actually "About the role" could be the mission description. "Responsibilities" for What You’ll Own. "Requirements" for Required. "Qualifications" maybe for Preferred? Or Skills for skills? Benefits, Pay, Schedule only if present. The posting does not mention benefits, pay, schedule explicitly. So we should not include those sections. We need to use

• for any list of duties/requirements/benefits. So for responsibilities list (What You’ll Own bullet points) we need
  . For Required list (bullet points) also
  . For Preferred list also maybe
  under Qualifications or Skills? We'll decide. We must preserve all substantive information, not invent or summarize away detail. Must not omit details. We need to output only HTML fragment, no /, no markdown fences. Let's extract content. The Mission paragraph: long paragraph describing role. We'll put that in

  under

  About the role

  . Who We Are: description of company. Could also be part of About the role? But we have separate heading maybe "About the company"? Not allowed. Only allowed headings list. Could incorporate into About the role? Might be okay to put company description under About the role as well. But we have to preserve all info. We could add another heading like "About the company" but not allowed. So we need to fit within allowed headings. Perhaps we can put company description under About the role as well, or we could create a section "About the role" that includes both mission and who we are. That seems acceptable. What You’ll Own: list of responsibilities with subheadings (Portfolio Positioning and Commercial Strategy, Customer and Competitive Intelligence, Product Launches and Commercialization, Sales Enablement and Training, Customer Adoption and Expansion, Team Leadership and Operating Discipline). Each has bullet points. We need to output as
  • for any list of duties/requirements/benefits. So we can create a
    with each responsibility as
    • containing the description (maybe with sub-bullets?). The spec says use
      • for any list of duties/requirements/benefits. It doesn't forbid nested lists? Probably okay to have
        • and inside
        • we can have

          or further

          . But to keep simple, we can make each top-level bullet as
          • and inside we can have

            for prose and maybe nested

            for sub-bullets. That still uses
            • for list. Required: list of bullet points under "What We Are Looking For". We'll output as
              • . Preferred: list under "Preferred". Could be under Qualifications or Skills. Since we have Qualifications heading allowed, we could put Preferred under Qualifications. Or we could put under Skills. The posting says "Preferred Experience in roofing, home services..." etc. That's experience, not skills. Could go under Qualifications. We'll decide to put under Qualifications heading. What Success Looks Like: includes KPIs list. Could be under Responsibilities? Or maybe under Skills? Not exactly. Could be under About the role? Might be better to create a section "Responsibilities" for What You’ll Own, and "Requirements" for Required, and "Qualifications" for Preferred, and maybe "Skills" for something else? But we have no explicit skills list. Could omit Skills section. Who Thrives Here: culture description. Could be under About the role? Or maybe under About the role as well. Could be a separate section but not allowed headings. Could incorporate into About the role as a paragraph. We must not create sections with filler. So we will include only those headings that have real content: About the role, Responsibilities, Requirements, Qualifications. Possibly also Skills if we have skills list; we don't. We need to ensure we don't include empty headings. Now we need to extract the exact text preserving all substantive information. Must not invent or summarize away detail. So we need to copy the text verbatim (or close) but we can format into HTML. We must be careful not to include boilerplate like "cookie/navigation/legal/EEO/equal-opportunity/scam-warning". The posting didn't have those explicitly, but we should avoid any such lines. Let's copy sections. First, About the role: combine Mission and Who We Are and Who Thrives Here? Might be too long but okay. Let's extract Mission paragraph exactly as given: "The Mission As Director of Product Marketing, you define how Sales Rabbit wins in the market. You translate a complex, multi-product portfolio across SalesRabbit, Roofle, RoofLink, RoofRabbit, financing, billing, and future platform capabilities into clear positioning and a differentiated commercial story. You establish who each product serves, why customers should choose it, and how the portfolio supports customer acquisition, adoption, and expansion. You sit at the center of Product, Sales, Customer Success, and Marketing, translating product strategy into commercial execution. You own positioning, messaging, product launch strategy, sales enablement and training, competitive intelligence, and customer adoption and expansion marketing. You lead Product Marketing’s contribution to pricing and packaging, bringing customer insight, value articulation, and commercial recommendations into decisions with Product, Finance, and go-to-market leadership. You build the continuous launch and commercialization discipline required to bring an evolving portfolio to market. That includes defining the audience and value proposition, establishing go-to-market readiness, preparing sellers and customer-facing teams, coordinating launch execution, and measuring adoption after release. You also own the marketing strategy for upsell and cross-sell, identifying the customer needs, segments, use cases, and offers that create credible expansion opportunities. You partner closely with Growth Marketing, which translates positioning and customer insight into acquisition campaigns, prospect lifecycle programs, ABM, and events. You work with Brand and Content to ensure storytelling and creative execution reflect the product’s value and differentiation. You partner deeply with Product to turn roadmap and product vision into commercialization plans that the broader organization can execute, while ensuring market feedback informs future decisions. This is a highly hands-on leadership role. You will personally own critical Product Marketing work while building the team, processes, operating rhythms, and capabilities that allow the function to scale. You are responsible for ensuring customer, competitive, and market intelligence continuously informs how we position, launch, sell, and expand the portfolio. You must be able to challenge assumptions, resolve competing priorities, and align teams around a clear commercial direction. You use AI to accelerate customer and market research, competitive intelligence, message testing, enablement, and execution while maintaining accuracy and sound judgment. Your success is measured by launch effectiveness, seller readiness, win rates, sales velocity, product adoption, competitive performance, and the conversion and revenue contribution of customer expansion programs." Now Who We Are paragraph: "Who We Are Sales Rabbit is a software company built for roofing and field sales. It builds the tools contractors and reps use at the door, in the office, and on the job: to generate demand, sell, operate, and get paid. Those tools run from the first lead to the final payment, so the job doesn't get lost in between. They're designed to help contractors maximize their efficiency. We build software solutions that propel our customers' businesses forward: Roof Rabbit for roofing and Field Rabbit for everything else sold door-to-door. Everything runs as one unified, AI-native platform, in a single flow from lead to cash. Our solution brings together AI canvassing, online estimates, instant quotes, territory mapping, scheduling, communication, weather data, proposals, financing, measurements, project management, material ordering, inspections, and payments. We believe speed decides who wins in the field, and that belief changes how we build and operate. As a distributed team, we focus on moving faster, operating with greater agility, and using AI and automation as practical force multipliers. Our goal is simple: help contractors grow more efficiently while building a company that can learn, innovate, and deliver value faster." Now Who Thrives Here paragraph: "Who Thrives Here At Sales Rabbit, we hire for operating cadence and mindset. The people who do best here share a few things in common: Active Curiosity - You seek root causes before proposing solutions and stay ahead of industry trends and tools.Grit & Scrappiness - You roll up your sleeves on hard, ambiguous, unglamorous work. You build functions, systems, messaging, and operating models before asking for additional headco" It seems cut off at "headco". Probably truncated. We'll include as is. Now Responsibilities: What You’ll Own section with subheadings and bullet points. Let's extract each bullet. Under "What You’ll Own": - Portfolio Positioning and Commercial Strategy - Own positioning and messaging across products, bundles, audiences, and lifecycle stages. - Define the relationship between individual product value propositions and the broader platform story, ensuring claims reflect actual capabilities and integration readiness. - Establish who should buy each product, why it is differentiated, and when an upgrade, cross-sell, or migration creates value. - Own Product Marketing’s commercialization strategy and contribute to the integrated company go-to-market plan. - Develop a clear market point of view that helps buyers understand the problems we solve and why our approach is different. - Partner on pricing and packaging through customer research, value insights, packaging recommendations, and ROI narratives. - Customer and Competitive Intelligence - Own Voice of Customer and market intelligence across customer discovery, win/loss analysis, buyer sentiment, competitive movement, adoption data, and field feedback. - Translate research into specific recommendations that influence positioning, product decisions, launches, and commercial priorities. - Establish a repeatable competitive intelligence program that equips customer-facing teams and informs leadership. - Partner with Product throughout the lifecycle to validate customer value, positioning, and commercial readiness. - Identify gaps between what customers need, what the product delivers, and how the company describes its value. - Product Launches and Commercialization - Own launch strategy and go-to-market readiness across new products, significant releases, and portfolio changes. - Define launch audiences, value propositions, messaging, offers, enablement requirements, adoption plans, and success measures. - Build a repeatable launch discipline with clear responsibilities, dependencies, milestones, and post-launch reviews. - Coordinate execution across Product, Growth Marketing, Brand and Content, Sales, and Customer Success. - Surface readiness gaps early and recommend changes to scope, sequencing, or launch plans. - Measure adoption and commercial performance after launch and use the findings to improve subsequent execution. - Product owns product and release readiness. Product Marketing owns the commercial readiness required to introduce, sell, and support the offering. - Sales Enablement and Training - Build the enablement system that gives Sales clear messaging, demos, tools, competitive intelligence, and launch support. - Own product and sales training, including value articulation, discovery support, use cases, objection handling, and competitive positioning. - Establish seller proficiency expectations and assess whether training improves readiness and effectiveness. - Keep enablement current as products, customer needs, and competitive conditions change. - Partner with Sales leadership to reinforce adoption, coaching, and use of materials in live opportunities. -