Director, Product Marketing

Job Description/Preferred Qualifications

The Product Marketing Director is a senior leader responsible for defining and driving the global product strategy, market positioning, and business performance. This role owns end-to-end product marketing strategy, including market analysis, customer engagement, product roadmap influence, pricing strategy, and commercial success across target segments.

• Strategic Leadership & Business Ownership
• Own full business strategy and performance for the Axion product line, including revenue growth, market share, and profitability
• Define and execute long-term product strategy and roadmap aligned with emerging semiconductor trends
• Develop and drive comprehensive business and product marketing plans, including market entry and expansion strategies

Key Responsibilities

• Market Intelligence & Positioning
• Lead market segmentation, customer insights, and competitive analysis to identify growth opportunities
• Define clear product positioning and differentiation strategy to win in high-growth markets
• Monitor industry trends (Logic/Foundry, DRAM, 3D NAND, and advanced packaging) to anticipate future requirements

Customer Engagement & Commercial Execution

• Drive strategic customer relationships with key accounts and technology partners
• Lead customer engagement from initial penetration through adoption and scale
• Develop account-level strategies, including deployment, adoption, and expansion plans
• Partner with regional teams to support pre-sales and post-sales initiatives

Product Lifecycle Management (PLC)

• Manage the full product lifecycle from concept through end-of-life
• Define product specifications, configurations, and feature requirements in collaboration with engineering
• Support new product introduction (NPI), including beta programs and customer validation

Pricing & Demand Management

• Own pricing strategies, value-based pricing models, and commercialization plans
• Drive forecasting, demand planning, and business case development
• Align pricing and packaging with competitive positioning and customer value

Cross-Functional Leadership

• Lead collaboration across engineering, applications, sales, and manufacturing teams
• Influence development of algorithms, software, and machine learning capabilities to support differentiated solutions
• Partner with global sales to enable customer-facing messaging, presentations, and solution positioning

Preferred Qualifications

• Deep knowledge of semiconductor manufacturing processes (Logic/Foundry, DRAM, 3D NAND, advanced packaging)
• Experience with process integration, metrology, or yield improvement solutions
• Strong background in algorithms, software, or machine learning-based products in semiconductor equipment
• Track record of: Building and executing business plans and product strategies, Leading customer-facing engagements at executive/strategic levels, Driving product differentiation and competitive positioning, Managing global, cross-functional teams and initiatives

Minimum Qualifications

• PhD with 8+ years, OR Master’s with 12+ years, OR Bachelor’s with 15+ years of relevant experience
• Proven experience in product marketing, product management, or business leadership in semiconductor or related industries
• Demonstrated success in driving product strategy and commercialization for complex technical products