Director, Product Marketing

This position is based in the United States and offers the opportunity to lead product marketing strategy for a rapidly growing healthcare organization transforming personalized medicine.

About the Role

The Director of Product Marketing will define market positioning, pricing strategy, product narratives, and go-to-market execution across a diverse therapeutic portfolio. This leader will translate complex clinical, regulatory, and commercial insights into compelling strategies that influence providers, patients, and strategic partners. Working at the intersection of product, marketing, sales, operations, and executive leadership, this role will shape how innovative healthcare solutions reach the market. The position requires deep industry expertise, strong strategic thinking, and the ability to build scalable marketing systems in a high-growth environment.

Responsibilities

• Develop and execute therapy-specific go-to-market strategies across multiple healthcare categories, aligning launches with market readiness, competitive dynamics, regulatory considerations, and business priorities.
• Create differentiated value propositions, positioning frameworks, messaging hierarchies, and product narratives tailored to patients, providers, and strategic partners.
• Define product-level brand architecture, ensuring each product line has a clear identity while maintaining consistency with the broader brand strategy.
• Lead cross-functional collaboration with product, research and development, operations, supply chain, sales, customer experience, and marketing teams to ensure successful product launches.
• Build market intelligence systems using competitive research, customer insights, analytics, and AI-powered tools to guide portfolio decisions and commercial strategy.
• Monitor competitor activity, pricing trends, regulatory changes, and market shifts to identify opportunities and recommend strategic responses.
• Design pricing frameworks across direct-to-consumer, telehealth, and provider channels while balancing growth objectives, customer value, and profitability.
• Establish customer and provider insight programs to improve product experiences, messaging, and roadmap decisions.
• Develop thought leadership initiatives, educational resources, clinical content, and market-facing materials that strengthen credibility within therapeutic categories.
• Partner with campaign, brand, and digital teams to ensure marketing execution reflects accurate product positioning and strategic objectives.
• Create sales enablement resources including provider materials, competitive guides, product education tools, and channel support assets.
• Define product marketing KPIs, reporting frameworks, and performance dashboards to measure impact and guide optimization.
• Recruit, mentor, and develop a high-performing marketing team while implementing scalable processes and operating models.
• Partner with executive leadership to translate company objectives into measurable product marketing strategies and business outcomes.

Requirements

• 10+ years of product marketing experience, including 3+ years in a Director-level leadership role.
• Bachelor’s degree required; MBA or advanced business/healthcare-related degree preferred.
• Direct experience within regulated healthcare environments such as specialty pharmaceuticals, compounding pharmacy, telehealth, functional medicine, or related healthcare technology sectors.
• Deep knowledge of therapeutic areas including men’s health, women’s health, weight management, dermatology, longevity, peptides, sexual health, or cognitive health.
• Demonstrated success developing product positioning, value propositions, brand architecture, and go-to-market strategies that drive measurable commercial results.
• Proven experience creating pricing strategies across multiple channels, including direct-to-consumer, provider, and partner-based models.
• Strong understanding of healthcare marketing regulations and compliance requirements, including FDA, DEA, and USP standards relevant to pharmaceutical communications.
• Experience using analytics, attribution models, predictive insights, and performance dashboards to inform marketing decisions.
• Hands-on experience with AI marketing tools, generative AI, predictive analytics, and technology-enabled marketing workflows.
• Strong executive presence with the ability to influence senior leaders and align cross-functional stakeholders.
• Excellent communication, strategic thinking, problem-solving, and organizational skills.
• Ability to manage complexity, prioritize competing initiatives, and build scalable systems in a fast-paced environment.
• Customer-focused mindset with the ability to transform insights into meaningful product experiences.

Benefits

• Competitive compensation package.
• Comprehensive medical, dental, and vision insurance coverage.
• 401(k) plan with company matching contributions.
• Paid time off and employee wellness benefits.
• Access to wellness programs, including IV therapy and compounded medication benefits.
• Opportunity to work in a mission-driven healthcare organization focused on improving patient access and outcomes.
• Collaborative environment with opportunities for leadership growth and professional development.
• Opportunity to influence product strategy, innovation, and market expansion at scale.
• Exposure to advanced healthcare technology, AI-driven marketing capabilities, and transformative healthcare solutions.