Jobs · Marketing · California

Director, Product Management - Search

Copart · San Francisco, CA · Yesterday
Marketing$230k–$290k/yrFull-time

About the Role

Copart is a global leader in online vehicle auctions and automotive remarketing services, with over 200 facilities worldwide linking vehicle sellers to more than 750,000 buyers in over 190 countries. This new leadership role will shape how Members find and discover vehicles across our digital marketplace. The Director, Product Management - Search will own the vision, strategy, roadmap, and results for search and discovery, combining customer empathy, product judgment, technical fluency, and data-driven execution to make finding relevant inventory faster, simpler, and more intuitive.

Location: San Francisco, CA (in office) | Reports to: Chief Innovation Officer | Classification: Full-Time | Travel: To operating locations, Dallas headquarters, and customers as needed.

Responsibilities

Set the Search Strategy

  • Define and communicate the product vision, strategy, multi-year roadmap, and measurable outcomes for Search.
  • Build a deep understanding of Member behavior, pain points, and purchasing journeys through research, analytics, experimentation, and direct feedback.
  • Prioritize investments based on customer value, business impact, strategic alignment, technical complexity, and risk.
  • Monitor advances in search, personalization, recommendations, machine learning, AI, and digital marketplaces, applying them where they create practical value.

Own the Search and Discovery Experience

  • Lead the end-to-end experience across search results, ranking, filtering, sorting, recommendations, browse, and discovery.
  • Improve search relevance, accuracy, speed, usability, and personalization while keeping the experience simple and intuitive.
  • Partner with Data and Engineering to use vehicle, Member, behavioral, and marketplace data effectively and responsibly.
  • Create discovery capabilities that help Members find relevant inventory, including when they do not know exactly what they are looking for.

Deliver and Optimize Products

  • Lead products from discovery and requirements through development, launch, measurement, and continuous improvement.
  • Translate Member and business needs into clear requirements, acceptance criteria, prioritized backlogs, and release plans.
  • Manage cross-functional dependencies and balance long-term platform improvements with near-term Member experience gains.
  • Ensure solutions are scalable, reliable, secure, accessible, and supportable.
  • Define KPIs, dashboards, and structured tests for ranking, relevance, filtering, personalization, and user experience; use results to guide roadmap decisions.

Lead Across the Organization

  • Align Product, Technology, Data, Operations, Marketing, Customer Support, and business leaders on priorities, trade-offs, dependencies, and outcomes.
  • Champion the voice of the Member and represent Search in product strategy and executive planning discussions.
  • Communicate performance, decisions, risks, recommendations, and learnings clearly to senior leadership.
  • Lead, coach, and develop Product Managers, establishing clear ownership, decision rights, quality standards, and accountability.

Requirements

  • 8+ years of progressive product management experience, including leadership of complex, customer-facing digital products.
  • Experience owning search, discovery, recommendations, personalization, marketplace, e-commerce, or similar data-intensive products.
  • Working knowledge of search relevance, ranking, information retrieval, recommendations, personalization, or machine-learning-driven products.

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