Director of Product Management, Search

About the role

The Roku Search and Voice teams are coming together as a unified organization to build the Roku Entertainment Assistant — our unified, AI-powered platform assistant that is ubiquitously accessible across the entire Roku ecosystem. This unified team combines tenured AI/ML talent with deep consumer product expertise, operating at massive scale and serving 100M+ viewers. The team is highly data-driven, running hundreds of consumer experiments per year, and is committed to shaping the future of how people discover and enjoy entertainment through intelligence that learns, adapts, and assists.

Responsibilities

• Define the Roku Entertainment Assistant strategy: Set the long-term product vision for how Search and Voice converge into a single, ubiquitously accessible platform assistant — establishing Roku’s competitive moat in entertainment.
• Own the long-term roadmap: Develop and maintain a multi-year product roadmap across Search and Voice, balancing big bets with near-term wins, and connecting team-level execution to company-level OKRs.
• Strategic prioritization: Make high-consequence trade-off decisions across competing product initiatives, informed by user research, market intelligence, data, and Roku’s business strategy.
• Align senior leadership: Regularly present product strategy, roadmaps, and outcomes to VP, SVP, and C-suite stakeholders — building institutional confidence, securing resources, and driving alignment on direction.
• Cultivate cross-functional partnerships: Build deep, trusted relationships with XFN Experience PMs, Engineering, Design, Analytics, Ads, Content, and Business Development leaders to align on goals and manage complex dependencies at scale.
• Represent Search & Voice externally: Champion the team’s vision with content partners, advertisers, and platform partners where relevant to Roku’s growth and ecosystem strategy.
• Own monetization outcomes for Search & Voice: Partner with Ads and Content Monetization teams to define and deliver a monetization strategy — integrating advertising, subscription growth, and content distribution levers into the Search and Voice experience without compromising user trust.
• Balance user delight with revenue growth: Be the decision-maker on trade-offs between engagement optimization and monetization, ensuring both are sustainably and measurably achieved.
• Grow Search & Voice as a business: Cultivate partnerships and cross-functional relationships to uncover new revenue opportunities and launch category-defining features.
• Champion product quality: Establish quality standards and review cadences across the Search and Voice portfolio — from relevance and latency to AI safety, content policy, and end-to-end user experience consistency.
• Drive compliance and trust: Partner with Legal, Privacy, and Security teams to ensure all AI-powered and voice experiences meet applicable standards and maintain user trust at scale.
• Be deeply data-driven: Define the analytical direction for the team — setting KPI frameworks, reviewing experiment outcomes, and driving evidence-based product decisions across a portfolio of hundreds of A/B tests per year.
• Lead the team’s application of LLMs, retrieval-augmented generation, conversational AI, and voice understanding to create next-generation assistive entertainment experiences.
• Evangelize product requirements: Translate product vision and insights into clear, detailed PRDs and align cross-functional teams through Roku’s planning and execution cycles.
• Monitor and optimize performance: Track consumer and business KPIs across Search and Voice dashboards; refine success criteria with Analytics to ensure measurable outcomes across the unified platform.
• Develop and maintain deep expertise in content metadata, search relevance, voice/NLU, machine learning, and how they translate into user value at scale.

Requirements

10+ years of product management experience in consumer Search, Assistants, AI/ML, or large-scale data-driven products, with 3+ years in a Director or equivalent people-leadership role driving sizable business outcomes.

Track record of hiring strong talent, developing PM craft, and building high-performing, accountable product organizations.

Expertise in search technologies, conversational AI, content metadata, ML/AI, and A/B experimentation at scale.

Executive presence and exceptional communication skills — verbal, written, and visual. With the ability to synthesize complexity, build compelling narratives, and present with confidence to senior leadership audiences.

Proven ability to build cross-functional trust and lead through influence: in matrixed, fast-moving organizations with multiple senior stakeholders.

Experience owning monetization and business outcomes: — not just user experience — for a product area, including defining and delivering against revenue-linked KPIs.

Comfort with quality and trust considerations in AI-powered products: including content policy, AI safety, privacy, and compliance in consumer-facing experiences.

Bachelor’s degree; advanced degree (MBA or technical) a plus.