Director, Product Management - Retention, CNN Digital Products & Services

About the role

CNN is seeking a Director of Product, Subscriber - Retention to join our Revenue and Growth Product team and lead our retention strategy and execution for our direct-to-consumer subscription business. Working closely with your partners in growth marketing, engineering, design and analytics, you will be responsible for the end-to-end subscriber lifecycle with a singular focus on reducing churn, increasing engagement, and maximizing customer lifetime value.

Responsibilities

• Retention Product Strategy & Ownership: Define and lead CNN’s subscriber retention product strategy, translating data-driven insights into high impact product led initiatives across onboarding, subscriber engagement and churn mitigation, with accountability for key retention metrics.
• Roadmap & Execution: Identify high-impact retention opportunities based on user needs, behavioral insights, and business priorities. Translate those opportunities into a clear, prioritized roadmap and partner with engineering, design and growth marketing to execute.
• Data-Driven Experimentation & Optimization: Champion a test-and-learn culture by partnering with research, design, and analytics to validate hypotheses through experimentation and continuous optimization.
• Team Leadership: Build, manage, and develop a high-performing team of collaborative, data-driven product managers.
• Cross-Functional Leadership & Communication: Serve as the primary retention product leader for senior stakeholders and cross-functional partners.

Qualifications

• 6+ years of product management experience in a direct-to-consumer subscription business, with significant focus on retention.
• Proven track record of improving retention metrics through product-led initiatives spanning onboarding, engagement and voluntary and involuntary churn reduction.
• Deep expertise with product management best practices including techniques for identifying customer needs, hypothesis-driven roadmaps, prototyping, AB testing and user-centered design.
• Exceptional cross functional leadership, collaboration and stakeholder management skills, with the ability to influence and align teams without formal authority.
• Experience growing and managing a team of product managers, setting clear expectations, and inspiring them to grow and succeed.

Pay

Pay Range: $168,000.00 - $312,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.