Director, Product Management - Go To Market (GTM)
About the role
We are seeking a Director, Product Management – Go-To-Market (GTM) to lead the commercialization of incubated products. This leader will own how new offerings are positioned, launched, and scaled—working across product, marketing, distribution, and client teams to bring innovative solutions to market successfully.
Responsibilities
- Own how new offerings are positioned, launched, and scaled—working across product, marketing, distribution, and client teams to bring innovative solutions to market successfully.
- Bleed product strategy, customer insight, and commercialization execution, ensuring that emerging technologies translate into compelling, differentiated offerings with clear market adoption paths.
- Monitor adoption metrics and continuously optimize GTM performance and translate insights into actionable GTM / product designs.
- Lead the go-to-market strategy and execution for new products emerging from FCAT incubation.
- Transform innovative concepts into market-ready, revenue-generating solutions with clear value propositions, defined target segments, and scalable distribution strategies.
- Establish target segments, ideal customer profiles, and buyer journeys.
- Influence revenue growth through strategic initiatives, partnerships, and distribution expansion.
- Connect customer needs, product capabilities, and distribution channels to drive adoption and growth.
Requirements
- Bachelor’s degree (or equivalent) with 7–10+ years experience, or Master’s with 5–8+ years of experience
- 5+ years in financial services, with experience in investment or trading products
- Experience working in Agile, Lean, or experimentation-driven environments
- Proven experience in product launches, Go-To-Market (GTM) strategy, and commercialization
Skills
- Expertise in defining positioning, segmentation, messaging, and launch strategy for new products
- Deep experience leveraging research, competitive analysis, and market sizing to inform GTM decisions
- Commercial Acumen: Ability to translate product capabilities into value propositions, pricing strategies, and revenue models
- Cross-Functional Leadership: Proven ability to align product, marketing, sales, legal, and operations around a unified launch strategy
- Storytelling & Positioning: Strong ability to craft compelling narratives for executives, clients, and internal stakeholders
- Analytical Thinking: Ability to synthesize data into actionable insights to refine GTM strategy and optimize performance
Team
Fidelity Center for Applied Technology (FCAT) catalyzes innovation across Fidelity and for our clients. We incubate new products, services, and capabilities often starting from a blank page and accelerate them from concept to market.
The Team at Fidelity
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.
Pay
The base salary range for this position is $110,000-$222,000 per year. Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.
Schedule
The base salary range for this position is $110,000-$222,000 per year. Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.
Benefits
- Comprehensive health care coverage and emotional well-being support
- Market-leading retirement
- Generous paid time off and parental leave
- Charitable giving employee match program
- Educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career