Director, Product Management - Global Store Discovery

About the role

The Director, Product Management – Global Store Discovery will lead the global digital shopping discovery experience across desktop web, mobile web, and native apps. This role will own the strategy, roadmap execution, experimentation, and cross-functional delivery for the core discovery surfaces that connect customers with products across iHerb’s global platform.

Responsibilities

• Define and drive the global product vision, strategy, and roadmap for store discovery experiences across desktop, mobile web, and native apps.
• Own the global homepage experience as the primary brand and discovery entry point.
• Drive strategy for content layout, personalization, promotional placement, featured categories, localization and curated product surfaces.
• Optimize for engagement, new user acquisition, and returning customer activation across all devices.
• Partner with Merchandising and Marketing to enable scalable content operations and campaign execution.
• Own the end-to-end search frontend product experience.
• Drive AI/ML-powered search improvements including semantic search, vector-based retrieval and AI driven shopping experiences.
• Partner with Data Science and Engineering to continuously improve search quality metrics and conversion rates from search.
• Support multilingual and global search experiences across all iHerb markets.
• Own PLP experiences across category pages, brand pages, promotion pages, and search results pages.
• Optimize product card layouts, sorting and filtering options, pagination, and information hierarchy.
• Drive personalization of PLP ranking and product sequencing based on behavioral and contextual signals.
• Improve mobile-first browsing and grid/list display experiences.
• Partner with Merchandising on promotional badging, deals visibility, and category curation strategies.
• Own discovery surfaces for promotions, deals, seasonal events, and campaign landing pages.
• Partner with Marketing and Merchandising to ensure campaign experiences are optimized for conversion and scale.
• Lead and mentor a team of Product Managers and potentially Product Owners across store discovery domains.
• Drive strong collaboration across Engineering, Design, Analytics, Data Science, Marketing, SEO, Merchandising, and Operations teams.
• Establish product development best practices, experimentation rigor, and KPI accountability across all discovery surfaces.
• Communicate product vision, roadmap priorities, and business impact to executive stakeholders.
• Define and monitor KPIs including search conversion rate and search click-through rate, PLP engagement and add-to-cart rates, homepage engagement and click-through metrics, bounce rate and session depth from discovery surfaces, revenue per visitor and revenue per search, discovery-driven AOV and units per transaction, personalization lift and recommendation performance, time-to-product-found and navigation funnel efficiency.
• Champion A/B testing and data-driven decision-making across all discovery touchpoints.
• Leverage customer insights, behavioral analytics, search analytics, and market research to prioritize initiatives.

Requirements

• Proven experience owning large-scale customer-facing digital discovery experiences across web and mobile platforms.
• Strong expertise in ecommerce search, browse, navigation, personalization, and conversion optimization.
• Deep understanding of search relevance, ranking systems, filtering/faceting, and AI-powered search technologies.
• Experience leading global product initiatives across multiple international markets.
• Demonstrated success managing cross-functional teams and influencing executive stakeholders.
• Strong analytical skills with experience using experimentation frameworks and product analytics tools.
• Excellent communication, prioritization, and organizational leadership skills.
• High degree of accuracy and attention to detail.
• Excellent organization skills and ability to multi-task.

Preferred Experience

• In high-growth ecommerce, retail, marketplace, or consumer technology companies with global scale.
• Familiarity with AI/ML-powered search, recommendation systems, and personalization platforms.
• Experience with mobile app ecosystems and mobile discovery optimization.
• Knowledge of SEO best practices including site architecture, structured data, and content discoverability.
• Experience with merchandising systems, promotional platforms, and content management at scale.

Equipment Knowledge

• Must know: Experience with Microsoft Office Suite (Word, Excel, PowerPoint).
• Preferred: Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms).

Experience Requirements

• Generally requires 12+ years of Product Management experience, including leadership roles in e-commerce, digital retail, or consumer technology platforms with a focus on discovery, search, or shopping experiences.
• Bachelor’s Degree required.
• MBA or advanced degree preferred.

Judgment/Reasoning Ability

• Able to identify, troubleshoot and resolve problems quickly using sound judgment, poise and diplomacy.
• Able to use judgment and reasoning skills, and determine when to escalate issues, as required, in a timely manner.

Physical Demands

• The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job.
• While performing the duties of this job, the Team Member is regularly required to talk and hear.
• The Team Member is frequently required to sit, walk, climb stairs, use hands and fingers, bend, stoop and reach with hands and arms.
• Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the work day.
• The Team Member may occasionally lift or move office products and supplies up to 25 pounds.
• Proper lifting techniques required.

Work Environment

• Hectic, fast-paced with multi-level distractions.
• Professional, yet casual work environment.
• Office / Warehouse environment.
• Ability to work extended hours as required.

Compensation

The expected salary range for this role is $204,000.00 - $250,000.00 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.