Director, Product Management - Commercial Digital

Essential Duties And Responsibilities

• Provide strategic insights to leadership.
• Monitor industry trends and perform essential market research and analysis to define current and prospective customer needs.
• Maintain and enhance industry knowledge via conferences, industry periodicals, market segment studies, focus groups, etc., sufficiently to be an industry expert.
• Develop product strategy to meet revenue and market share goals through product design, packaging, promotion, and margin management.
• Participate actively in Pricing Committee and Production meetings seeking appropriate balance between volume and margin.
• Develop relationships with key internal and external partners, ensuring business line objectives are met and the division products are competitive and innovative; ensuring appropriate prioritization and integration of all product sold within LOB channels.
• Exercise direct supervision of assigned product segment managers and liaise with Division CFO, Marketing, Alternative Delivery Manager, Distribution Manager, and Product Sales Managers.
• Monitor and report product performance and profitability against established metrics; track cross-sell, retention, and set sales/delivery expectations.
• Manage the overall P&L of the associated product lines.
• Increase Bancorp LOB product sales, balance sheet and revenue growth through product innovation, education and promotion.
• Develop and maintain all necessary industry and vendor contacts.

Supervisory Responsibilities

• Responsible for providing employees timely, candid and constructive performance feedback;
• Develop employees to their fullest potential and provide challenging opportunities that enhance employee career growth;
• Develop the appropriate talent pool to ensure adequate bench strength and succession planning;
• Recognize and reward employees for accomplishments.

Minimum Knowledge, Skills And Abilities Required

• Bachelor's degree in business, marketing or finance, or equivalent experience required.
• An advanced degree is preferred.
• Ten plus (10+) years of relevant Marketing/Product management experience and experience in managing professional staff is preferred.
• Requires a demonstrated knowledge/experience with designated product line(s).
• Requires a demonstrated understanding of current industry trends and issues related to the LOB product line.
• Must have analytical skills, and proficiency in Excel, Word, and Power Point.
• Requires excellent organizational skills and the ability to multi-task.
• Requires developed communication and strong interpersonal skills.
• Requires experience and ability to influence and negotiate with individuals outside span of control.
• Requires having a strong strategic skill set.