Director, Product Management (Audience Targeting & Measurement)

About the role

The Director of Audience Targeting & Measurement owns the product strategy and execution for privacy-first audience targeting, measurement, and activation capabilities across Warner Bros. Discovery's Direct-to-Consumer (DTC) portfolio. You will ensure that advertising and marketing teams can responsibly activate first-party data, and drive growth, while honoring global privacy regulations, consumer consent, and platform requirements.

Responsibilities

• Define and own the global product vision and roadmap for audience targeting and measurement, grounded in privacy-by-design principles.
• Lead strategy for how consumer consent, preferences, and privacy signals inform audience eligibility, activation, and measurement across advertising and marketing use cases.
• Partner with Ads, Marketing, Growth, and Analytics teams to evolve audience targeting and measurement capabilities that maximize addressability, performance, and yield within regulatory and platform constraints.
• Enable compliant use of first-party data, ensuring alignment between consent frameworks, data governance, and activation workflows.
• Drive solutions that improve audience match rates and scale in programmatic environments, adapting to identity loss and platform signal changes.
• Partner closely with AdSales, Engineering, Architecture, Data, Privacy Legal, and AdTech teams to define requirements, prioritize initiatives, and deliver scalable global solutions.
• Demonstrate a strong growth mindset and adapt quickly to AI innovations.
• Define success metrics and KPIs to assess targeting effectiveness, audience scale, consented reach, and measurement accuracy.
• Lead and develop a team of Product Managers focused on audience targeting, measurement, and privacy-aware data products.
• Set a high bar for product rigor, data-driven decision-making, and cross-functional collaboration.
• Oversee competitive analysis and research initiatives to keep a pulse on ad industry standards and growth opportunities.
• Comfortably communicate & present product vision to executive and senior level leadership.
• Partner with peers in Product Management to ensure alignment with general product vision and integration into unified & prioritized roadmap.
• Mentor, manage & guide other product managers, communicating clear vision, goals and priorities that drive professional development, personal growth and a positive working environment.

Qualifications & Experience

• 10+ years of product management experience, with deep expertise in AdTech, audience targeting, audience measurement, data platforms, or privacy-regulated products.
• Experience/knowledge in advertising and/or advertising product, preferably in the streaming/media space.
• Experience with DSP driven advertising ecosystems is a plus.
• Experience in people management, managing a team of Product Managers is required.
• Proven success leveraging data & identifying trends to deliver product optimizations & recommendations.
• Strong analytical skills and an innovative approach to solving practical problems using AI.
• Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently.
• Excellent written and verbal communication skills. Product artifacts (PRDs, PRFAQs, etc.) are clear and concise. Excellent presentation skills.
• Demonstrates ability to tailor content for the audience, materials are high quality. Effectively runs product review sessions.