Jobs · Marketing · Texas

Director, Product Enablement and Content Strategy

Trintech · Texas, United States · 1 mo ago
MarketingFull-time

About the role

Trintech is looking for a senior content strategy leader to build the foundational content layer for the product portfolio: a single base of product and process knowledge that is modular, machine-readable, and maintained continuously with AI at the center of the workflow, not bolted on after the fact.

This content base does two jobs for the business at once. It drives customer adoption and expansion of Trintech's products through documentation, training, and self-serve delivery surfaces. And it serves as the factual, machine-readable foundation that powers Trintech's own AI systems. Both outcomes depend on the same underlying asset: a content model built to be accurate, current, and readable by both humans and machines.

Responsibilities

  • Content Architecture: Own the content model across the portfolio: modular, task-oriented, metadata-tagged, structured text as the foundation. Define the structure, templates, and authoring standards the rest of the strategy depends on.
  • AI-Orchestrated Content Operations: Design and build the operating model where AI carries the heavy lifting of content creation and upkeep: structured drafts generated from SME interviews, automated staleness and gap detection, AI-assisted editing. Move the team to that model with your team functioning as the editorial and quality-gate layer rather than the sole source of every draft.
  • Subject Matter Partnership: Sit at the intersection of the people who hold Trintech's product and process knowledge and the people who need it. Curate what subject matter experts across the business know into the content base, then push it back out through the surfaces it owns.
  • Adoption & Expansion Content: Own the content that drives both motions: adoption content that gets customers using what they already have, correlated against product usage data and support ticket deflection; and expansion content that surfaces underused capabilities and cross-product opportunities, organized around customer outcomes rather than a per-product menu.
  • Machine-Readable Product Knowledge Base: Own the factual record of what Trintech's products do: capabilities, configurations, limitations, distinct from the adoption and training content built on top of it. This is the corpus with the lowest tolerance for error and feeds Trintech's own AI systems directly.
  • Delivery Surface Ownership: Own the customer-facing delivery surfaces (help center, AI assistant, partner portal) and the internal-facing ones (support, professional services), ensuring the same content base powers all of them without duplicated or diverging copies.
  • Help Center Ownership: Own the customer-facing help center as a product, not a project. The lasting work is the content model behind it, migrating existing material into that model, the governance that keeps it current, and iterating against real engagement data. Partner with Product and Marketing to drive awareness of what's in it.
  • Certification & Program Structure: Own the tiered enablement program built on top of the content model — admin certification, end-user enablement, and partner certification — and the accreditation operations that support it.
  • Release Enablement: Own the training and documentation team's participation in release readiness, keeping content and training current with each release.
  • Operational Continuity: Run the current model while building the next one. Existing content is the starting material for the new content base, so migrating and restructuring it is part of building the new model rather than a separate workstream.
  • Team Leadership: Lead the content strategy, technical writing, and enablement team: planning, prioritization, quality, and delivery across documentation, training, and certification. Evolve the team's roles as the operating model shifts from direct content production toward AI-orchestrated content operations with strong editorial ownership.

Requirements

  • Bachelor's degree or equivalent experience.
  • 7+ years leading a content strategy, technical writing, instructional design, or knowledge management function, including experience transforming or rebuilding a content operating model at scale.
  • Demonstrated point of view on using AI tooling in the content creation and maintenance pipeline itself, not just as an output channel.
  • Experience leading distributed technical writing and/or instructional design teams.
  • Strong writing and editorial judgment; comfortable setting and enforcing content standards across contributors who are not full-time writers.

Recommended Experience

  • Experience with metadata and taxonomy design for machine-readable or AI-consumable content.
  • Experience building or operating a content pipeline that feeds an AI-powered product surface.
  • Experience in SaaS or enterprise software, ideally in a regulated or audited domain (e.g., financial software, compliance-adjacent products).
  • Experience redesigning a customer-facing help center, success center, or self-serve support portal.
  • Experience with certification or accreditation program design (e.g., NASBA/CPE-eligible programs).
  • Knowledge of accessibility and content-compliance standards (ADA, Section 508, fair use, the TEACH Act) as applied to digital content and training materials.

Benefits

  • Open paid time off
  • Hybrid schedule
  • Comprehensive healthcare and wellness programs
  • 100% company-paid volunteer time
  • 401k with a company match
  • Pet Insurance
  • Tuition/Continuing Education reimbursement program

Similar jobs