Director, Brand and Content Strategy

Position Summary

The Director, Brand and Content Strategy is responsible for developing and executing an integrated content and brand strategy that strengthens Precision for Medicine's market position, supports business development objectives, and advances awareness of the company's unique capabilities across clinical research, biospecimens and laboratory services.

Reporting

Reports to the Chief Marketing Officer.

Key Responsibilities

• Develop and maintain a differentiated brand narrative and messaging framework that clearly communicates Precision for Medicine's value proposition across business units and solutions.

• Enhance and govern brand voice, storytelling standards, messaging architecture, and content principles across marketing channels.

• Partner with commercial, scientific, and executive leadership to identify priority market opportunities and translate them into compelling brand stories.

• Strengthen Precision's position as a recognized thought leader across clinical research, precision medicine, biomarkers, biospecimens, and laboratory sciences.

• Serve as an architect of Precision's external narrative—translating complex scientific, clinical, and commercial concepts into compelling stories that engage priority audiences throughout the customer journey.

• Combine strategic brand stewardship, content marketing leadership, thought leadership development, digital engagement, and inbound demand generation.

• Work closely with business leaders, subject matter experts, business development teams, product marketers, digital marketers, and external agencies to manage and enrich a scalable content engine that drives reach, reputation, engagement, and qualified leads.

• Leverage audience insights, competitive intelligence, and performance analytics to ensure every content investment contributes to Precision's growth strategy and brand differentiation.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, Business, or related field.

• 10+ years of experience in content marketing, brand strategy, corporate communications, editorial leadership, or related disciplines.

• 5+ years of experience within life sciences, biotechnology, pharmaceutical services, CRO, CDMO, diagnostics, healthcare, or related industries.

• Demonstrated success developing B2B content programs that contribute to lead generation and business growth.

• Strong understanding of SEO, demand generation, marketing automation, and modern content marketing practices, including strategic use of AI with human curation.

• Exceptional writing, editing, storytelling, and communication skills.

Preferred Experience

• Marketing clinical research, laboratory services, precision medicine, or related scientific services.

• Familiarity with Salesforce, HubSpot, SharePoint, Asana, and content management platforms.

• Experience directing agencies, freelance writers, video production teams, and creative resources.

• Understanding of AI-enabled content development workflows and emerging marketing technologies.