Director, Press & Communications

Job Responsibilities

• Develop and lead the North American communications strategy, ensuring alignment with global brand objectives and regional business priorities.
• Drive earned media performance across fashion, luxury, jewelry, watches, lifestyle, business, culture, and entertainment media.
• Establish communications priorities and storytelling opportunities that strengthen brand equity, visibility, and desirability.
• Serve as a strategic advisor to senior leadership on communications opportunities, reputational matters, and market dynamics.
• Manage and mentor the Press & Communications team, fostering a culture of excellence, accountability, and collaboration.

Press/Edit & Storytelling

• Cultivate and maintain strong relationships with key editors, journalists, publishers, producers, and media partners across North America.
• Lead proactive press outreach and long-term relationship building to secure impactful editorial coverage.
• Develop compelling narratives that position BVLGARI at the center of luxury, culture, craftsmanship, innovation, and contemporary relevance.
• Oversee all press materials, including press releases, media alerts, talking points, executive messaging, briefing documents, and brand narratives.
• Drive visibility for key business priorities, including jewelry, watches, high jewelry, retail openings, ambassadors, partnerships, and brand initiatives.

Events, Launches & Brand Moments

• Partner closely with Events, Media, Retail, CRM, and Celebrity Relations teams to maximize communications impact across all brand initiatives.
• Lead communications strategies surrounding major launches, store openings, exhibitions, high jewelry activations, ambassador announcements, and cultural partnerships.
• Oversee media attendance, press experiences, and editorial engagement surrounding key events.

Executive & Corporate Communications

• Support executive communications for regional leadership, including speeches, interviews, presentations, thought leadership opportunities, and internal communications.
• Partner with Global Communications to ensure consistency of corporate messaging and strategic priorities.
• Manage sensitive communications matters with professionalism, discretion, and sound judgment.

Measurement & Reporting

• Establish clear KPIs and performance metrics across earned media, share of voice, quality of coverage, media impact value (MIV), and brand visibility.
• Deliver regular reporting and strategic insights to regional and global leadership.
• Continuously assess industry trends, competitor activity, and emerging opportunities to strengthen BVLGARI's market position.

Qualifications

• Profile 10+ years of communications, public relations, or media relations experience, preferably within luxury, fashion, jewelry, watches, beauty, hospitality, or lifestyle sectors.
• Proven track record developing and executing high-impact communications strategies that drive brand awareness and desirability.
• Established relationships across leading fashion, luxury, business, lifestyle, and cultural media.
• Strong leadership experience managing and developing teams.
• Exceptional written, verbal, and presentation skills.
• Strategic thinker with the ability to balance long-term brand building with immediate business priorities.
• Exceptional executive presence and ability to influence across all levels of an organization.
• Highly organized with exceptional attention to detail and project management skills.
• Comfortable operating within a fast-paced, matrixed global organization.