Director of Communications

About the Opportunity

The organization is on a mission to help cities move more efficiently. It is the leading transit data platform for agencies to share real-time passenger information, manage day-to-day operations, and improve service performance. Today, over 200 transit agencies in 12 countries rely on the platform to improve on-time performance by up to 40% and increase passenger information accuracy by up to 50%. The result is better service reliability, increased ridership, and more efficient transit operations. This role is for someone ambitious: a creative, systems-minded leader who wants to tell a reimagined story about transit and build the team and infrastructure to deliver it.

About the Role

This role is for a Director of Communications who will lead content, brand, PR, and social media functions and be accountable for the systems, standards, and metrics that turn narrative into measurable reputational impact. This role will report to the VP of Sales and Marketing and partner closely with the leaders of demand generation and product marketing so the organization's story shows up consistently everywhere it does business.

Key Responsibilities

• Team Leadership
• Lead and grow a high-performing team across content, brand, PR, social, and proposals, setting the bar on quality, trusting each individual to own their domain, and using AI and emerging tools to scale the team's speed and creativity.
• Build the foundational systems and workflows that enable AI to scale the team's output without sacrificing quality or the human insight that drives thought leadership.
• Brand Strategy and Narrative
• Define the organization's brand strategy across its audiences, decide how brand awareness and positioning are measured, and create the strategy for moving the needle.
• Create the narrative system that aligns the business, partnering with Sales, Product, Customer Success, People, and the executive team so every external and internal moment reinforces the same story.
• Develop a content strategy that builds the organization's reputation as the authoritative voice in transit technology while directly contributing to revenue goals, balancing thought leadership with pipeline-building content developed in close partnership with Demand Generation.
• Steward the organization's brand identity in partnership with a brand designer, evolving the visual and verbal system as the organization matures.
• Treat proposals as a strategic communications surface, ensuring RFP responses carry the same narrative power as marketing materials.
• Operate as a senior voice in company decisions, bringing narrative and brand judgment into product, go-to-market, and strategy.
• Public Relations and Thought Leadership
• Develop and execute a proactive media and thought leadership strategy, and prepare leadership for key moments: keynotes, launches, and big bets.
• Serve as a strategic communications advisor to senior leadership, developing executive messaging, presentations, keynote content, and stakeholder communications.
• Public Affairs and Stakeholder Engagement
• Develop and maintain strategic relationships with transit agencies, industry associations, public sector leaders, and ecosystem partners to strengthen the organization's visibility, credibility, and influence.
• Partner with executive leadership to support government relations, policy communications, and stakeholder engagement efforts, ensuring messaging aligns with evolving industry priorities and public sector needs.
• Media Monitoring and Crisis Communications
• Establish media monitoring and competitive intelligence tracking programs to identify emerging opportunities, risks, and industry trends, providing leadership with actionable insights.
• Lead crisis communications planning and response readiness, developing messaging frameworks and protocols that protect and strengthen the organization's reputation during critical moments.
• Investor Communications
• Support company-level communications for investors and strategic partners.
• Customer Communications
• Partner with the Customer team to develop communications that support retention and renewals.

Required Qualifications

• 10+ years in communications, corporate marketing, or brand, with leadership experience at a fast-growing B2B SaaS or mission-driven tech company.
• A track record of defining, instrumenting, and moving a north star reputation metric.
• Exceptional writing and storytelling skills: the ability to turn a complicated product and a nuanced industry into a story that's clear, sharp, and durable.
• Experience managing multidisciplinary teams across content, brand, PR, and proposals, and knowing how to motivate and inspire creatives.
• A history of thriving as a strategic partner to executives, sales, and product.
• A history of shipping messaging frameworks, narrative platforms, or positioning systems that were adopted.
• A strong point of view, a collaborative style, a learning mindset, and a love for working in a fast-paced environment with people who are enjoyable to work with.
• Genuine excitement about public transit and mission-driven work.

Preferred Qualifications

• Experience communicating to or about public sector, government, or civic audiences.
• Background in transit, mobility, transportation, or civic technology.

Pay Range

The approximate salary range for this position is listed below. This range represents the anticipated low and high end of the salary. Actual salaries will vary based on final role leveling, relevant experience, and geographic location.

US Salary Range: $153,750 – $205,000 USD
Canadian Salary Range: $163,744 – $218,325 CAD