Director of Communications

Responsibilities

• Develop, implement, and measure a global communications strategy that aligns with business objectives and supports commercial growth.
• Led enterprise-wide communications that drive engagement and business results.
• Partner directly with executive leadership on strategic initiatives.
• Lead the creation and execution of communication plans for product launches, marketing campaigns, events, thought leadership initiatives, and corporate announcements.
• Oversee the development of customer success stories, case studies, white papers, technical content, and executive messaging.
• Lead corporate messaging, media relations, public relations, and reputation management initiatives worldwide.
• Build strong relationships with media outlets, industry influencers, and key stakeholders to expand brand visibility and positive coverage.
• Develop and execute crisis communication strategies and messaging.
• Direct internal communications strategies that reinforce our culture, values, and strategic priorities.
• Support leadership communications, organizational change initiatives, and executive engagement efforts.
• Partner closely with leadership teams to strengthen transparency, engagement, and organizational effectiveness.
• Lead the company's global social media strategy and ensure content aligns with brand standards and business objectives.
• Oversee social media platforms, content deployment, and audience engagement initiatives.
• Leverage social media analytics to continuously improve performance and engagement.

Requirements

• Bachelor’s degree in Communications, Marketing, or Media Relations, along with at least 8 years of related experience.
• Frequent travel (6-20%).
• Valid Passport.

Qualifications

• Five years’ experience in the Material Handling or a similar capital equipment industry.
• Ten years managing people and five years managing a Marketing Communications department.
• Experience successfully building, coaching, and motivating high-performance teams while holding employees accountable.
• Excellent communicator with ability to influence across all levels and functional areas.
• Excellent oral and written communication skills including the ability to clearly present recommendations and summarize complex issues.
• International experience.

Skills

• Strategic Communications Leadership
• Global Communications Strategy Development
• Media Relations and Reputation Management
• Employee Engagement and Internal Communications
• Social Media Management

Benefits

• Health/Dental/Vision/Prescription Drug Plan
• Flexible Benefits Plan
• 401K Retirement Savings Plan
• Life and Disability Benefits
• Paid Parental Leave
• Paid Holidays
• Paid Vacation
• Tuition Reimbursement

Pay

N/A

Schedule

N/A

Company Information

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.