Director Patient Engagement and Consumer Marketing

About the role

At Amgen, the mission to serve patients living with serious illnesses drives everything we do. Since 1980 we have pioneered biotech in oncology, inflammation, general medicine, and rare disease, reaching millions of patients each year. Amgen is advancing a broad pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity‑related conditions. As a member of the Amgen team you will help research, manufacture, and deliver innovative medicines that enable people to live longer, fuller, happier lives. The Director of Patient Engagement and Consumer Marketing will join the U.S. Oncology Marketing team to shape patient engagement and consumer marketing strategy for the Prostate Cancer business, bring the voice of patients and care partners into strategic planning, and build a high‑impact consumer capability for a complex oncology market.

Responsibilities

• Lead development of U.S. patient engagement and consumer marketing strategies, plans, and programs for the Prostate Cancer business.
• Develop a deep understanding of patient, care partner, and customer journeys; use qualitative and quantitative insights to identify unmet needs and inform strategic priorities.
• Translate insights into patient education, disease awareness, consumer activation, and customer experience initiatives that are measurable, compliant, and fit for purpose.
• Build and manage an integrated learning agenda across market research, analytics, agency partners, advocacy engagement, and campaign performance; apply learning to optimize strategy and execution.
• Lead agency strategy, content development, channel planning, budget management, governance, and performance measurement for patient and consumer initiatives.
• Partner with U.S. HCP Marketing, Digital and Omnichannel, Market Research, Analytics, Medical, Access, Corporate Affairs, and other cross‑functional teams to ensure a cohesive customer experience.
• Lead launch readiness for future lifecycle opportunities, building on insights, capabilities, and customer learning established through the initial phases of the business.
• Partner closely with the HCP Promotion Director and other cross‑functional leaders to translate the integrated strategy into coordinated HCP and consumer plans, with clear accountabilities and execution priorities.
• Operate in accordance with all applicable legal, regulatory, and compliance requirements.
• Expected travel (domestic and international) is 25%.

Requirements

• Doctorate degree and 4 years of marketing and/or commercial experience.
• Masters degree and 8 years of marketing and