Director, Partnership Sales & Media
New Business Development
Drive the full sales cycle including prospecting, needs analysis, ideation, proposal development, negotiation, and closing
Proactively identify and pursue new partnership opportunities that align with brand objectives and maximize revenue potential
Build customized, high-impact partnership solutions using assets across media, digital, experiential, and venue platforms
Collaborate with the Product Development team to bring unique, data-informed partnership platforms to market
Strategic Sales Execution
Create compelling, insight-driven proposals that articulate clear value propositions for prospective partners
Leverage market intelligence and internal data to inform targeting, positioning, and partner outreach strategies
Execute high-quality pitches and presentations that reflect the premium nature of the Player 15 Group’s properties
Cross-Functional Collaboration
- Partner with the Creative, Marketing, Product Development, and Legal teams to align on deliverables and ensure execution readiness
- Work with the Partnership Strategy & Service team to ensure a seamless transition from sale to service
Team Leadership & Coaching
- Manage and develop one Manager, Partnership & Media Sales, ensuring performance targets are met and professional growth is supported
- Foster a team culture focused on innovation, accountability, and collaboration
Relationship Management
- Build and maintain strong relationships with senior-level decision makers, agencies, and brand marketers
- Represent the Player 15 Group at industry events, conferences, and key meetings
Performance Tracking & Reporting
- Maintain accurate and up-to-date pipeline and CRM data
- Report on revenue targets, prospecting progress, and performance metrics to VP, Partnership & Media Sales
Skills and Experience
- 7+ years of experience in sponsorship sales, media sales, or integrated marketing partnerships, preferably in sports, entertainment, or media
- Demonstrated ability to close six- and seven-figure partnership deals
- Strong leadership qualities with experience managing or mentoring junior team members
- Excellent written and verbal communication skills, including pitch creation and presentation delivery
- Deep understanding of consultative selling and partnership marketing principles
- Results-oriented mindset with a strong sense of ownership and accountability
- High school diploma or GED
- Proficiency in CRM platforms (e.g., Salesforce), Microsoft Office, and proposal/presentation tools
- Bachelor’s degree in Business, Marketing, Communications, or a related field; MBA a plus