Director Paid Media and Growth Remote

Role Summary

The Director of Paid Media and Growth will own the strategy behind David’s Bridal’s organic search recovery and growth and its paid acquisition performance across the e-commerce business.

Reporting to the President, this role sets the priorities that the e-commerce, marketing, and engineering teams execute against, with a clear mandate to stabilize and then scale traffic, conversion, and revenue following the platform migration.

Key Responsibilities

• SEO Recovery & Growth

• Own SEO strategy end-to-end, with an immediate focus on recovering organic performance lost during the replatform—technical foundation, site performance, structured data/schema, indexation, and content architecture
• Translate audits into a prioritized, sequenced roadmap that distinguishes high-impact work from busy work, and feed it into the e-commerce and engineering sprints
• Partner with engineering to resolve technical SEO issues and establish standards so they don’t recur
• Build out content and landing experiences that capture high-intent demand (e.g., bridesmaid and occasion attachment, color and inspiration discovery) and expand top-of-funnel reach
• Establish optimization for emerging search surfaces, including AI/LLM-driven discovery

• Paid Acquisition

• Own paid acquisition strategy and performance across channels, managing the paid media agency to a clear set of priorities and targets
• Drive audience segmentation, retargeting, and lookalike strategies that activate David’s first-party data (e.g., appointment bookers, planner-app users and their wedding parties)
• Set the testing agenda: define hypotheses, scale what works, cut what doesn’t, and reallocate spend against measured return
• Improve conversion across the funnel by connecting acquisition to on-site experience and merchandising

• Agency & Vendor Management

• Manage both the SEO and paid acquisition agencies—setting strategy, holding them accountable to performance, and deciding whether to retain, replace, or bring work in-house
• Ensure agency output is prioritized correctly and aligned to business goals rather than generic best-practice checklists

• Data, Insights & Prioritization

• Serve as the voice of reason on the data: interrogate the numbers, separate signal from noise, and identify the insight and the story behind the trend
• Convert insights into a stack-ranked set of recommended actions, each tied to a defined, measurable outcome
• Hold the organization to following through—finishing what was started and measuring the lift before moving on

• Cross-Functional Leadership

• Set priorities for and partner with the e-commerce, marketing, engineering, and data/insights teams to execute the growth agenda
• Communicate clearly and confidently with senior leadership—leading with what happened, why, and what we’re doing next
• Operate with appropriate skepticism and follow-through, raising risks early and proposing the counter-move

Qualifications

• 7+ years in growth, SEO, and/or paid acquisition, ideally spanning both in-house and agency environments

• Deep, hands-on technical SEO expertise—site performance, structured data, indexation, content strategy—with a track record of recovering and growing organic traffic

• Strong paid acquisition experience across major platforms, including audience segmentation, retargeting, and first-party data activation

• Demonstrated ability to manage external agencies to measurable performance outcomes

• Proven ability to turn complex data into prioritized, executable recommendations and to measure their impact

• E-commerce experience required; Shopify and/or headless commerce environments a plus

• Comfortable operating in a fast-moving, ambiguous, lean environment—strategic but willing to get hands-on

• Excellent communication skills, including the ability to brief and respectfully challenge senior executives with confidence