Associate Director, Paid Digital Media - Remote

Primary Responsibilities

• Lead the development/implementation of paid digital media strategies that align with OptumRx business objectives, marketing priorities, and growth goals
• Develop annual and campaign-level media investment strategies, including channel mix, audience strategy, budget allocation, and measurement frameworks to maximize business impact
• Partner with business and marketing leaders to translate business objectives into paid media strategies, providing strategic recommendations and influencing media investment decisions
• Provide strategic direction and governance to the paid media execution, ensuring campaign execution aligns with approved strategies, business priorities, performance expectations, and regulatory requirements
• Evaluate paid media performance, business outcomes, and market trends to refine strategies, optimize media investments, and improve future marketing performance
• Present paid media strategies, investment recommendations, campaign performance, and business impact to senior leadership through clear, data-driven storytelling
• Lead cross-functional collaboration with marketing, analytics, finance, creative, legal, compliance, and other business partners to ensure successful delivery of paid media initiatives
• Drive continuous improvement of paid media capabilities, operational processes, governance, and measurement practices to increase efficiency, scalability, and marketing effectiveness
• Serve as the paid digital media subject matter expert by identifying emerging trends, championing innovation, and mentoring team members to strengthen organizational capabilities

Required Qualifications

• 9+ years marketing/advertising experience, with an emphasis in multi-tactic campaign management (Paid Search, Paid Social and Display) focused on performance-based marketing
• Experience working in a large matrix organization
• Experience managing Marketing budgets
• Proven strategic and analytic thinker plus tactical reporting and measurement implementer
• Proven coalition-builder and interpersonal communicator
• Proven solid attention to detail within context of campaign performance, metrics, and reporting
• Proven solid communication skills, working across a variety of teams and leaders within forecasting process

Preferred Qualification

• Background in the healthcare industry, financial services, and B2B Marketing