Director - Owned Content & Partnerships , CeraVe US

About the role

CeraVe is seeking a strategic and high-impact Director, Owned Content and Partnerships to architect and lead our earned-first digital ecosystem. This role is designed for a leader who can bridge the gap between cultural storytelling and commercial results, specifically serving as the primary orchestrator for our partnerships and major seasonal tentpoles working in close partnership with the DMI.

Responsibilities

• Oversee the entire lifecycle of 360-degree integrated marketing campaigns—from creative ideation and strategic briefing to multi-channel execution—ensuring CeraVe remains at the forefront of the skin and haircare conversation through innovative, earned-led narratives.
• Execute US lead campaigns as well as partner with DMI on localizing large-scale campaigns into high-performing content that resonates with our US target audiences.
• Act as the primary liaison for top-tier talent, identifying white-space opportunities to differentiate CeraVe’s across the digital ecosystem.
• Define the overarching organic social and content strategy for CeraVe, ensuring brand authority through the integration of expert-led dermatologist content and high-impact creative assets.
• Set the vision for social listening and community management to identify white-space opportunities and propel CeraVe to be the most trusted voice in the skincare conversation across social.
• Lead talent partnership strategies, managing a diverse roster of VIPs and influencer partners, and leading the full talent content lifecycle.
• Lead owned social responsibilities, overseeing the collaboration between social, professional medical relations, and dermatologist partners to ensure expert-led content remains the most trusted and authoritative voice in the skincare conversation.
• Orchestrate the integration of social content across the broader organization, ensuring seamless alignment between owned social channels, influencer partnerships, and paid media amplification for all product launches and brand activations.

Qualifications

• Education Requirements: Bachelor’s Degree in marketing, communications, public relations, 5-7 Years of Experience in advertising or integrated marketing in the skincare, beauty and/or CPG industry.
• Experience: Passionate about social media, particularly trends and conversations in the beauty and skincare space. Experience in creating and delivering effective presentations via PowerPoint and proficient in using MS Word, Excel and Outlook. Experienced with use of Traackr platform for reporting of influencer marketing performance.
• Skills: Strategic planner and creative thinker with a strong vision and collaborative mindset. Proven ability to manage multiple projects with aggressive timelines. Change agile and successful in a fast-paced, evolving landscape. Strong teamwork, collaboration, and ability to build strong business relationships.
• Work Schedule: Required to be in office 3 days per week.

Benefits

• Salary Range: $Minimum-$Midpoint (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package: Medical, Dental, Vision, 401K, Pension Plan
• Hybrid Work Policy: 3 Days in Office, 2 Days Work from Home
• Flexible Time Off: Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!
• Access to Company Perks: VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance, discounted gym memberships, and ERGs
• Learning & Development Opportunities: Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!
• Employee Resource Groups: Think Tanks and Innovation Squads
• Mental Health & Wellness Programs