Director, Organic Growth

This role leads the development and optimization of full-funnel acquisition programs, leveraging audience insights, performance analytics, and experimentation to increase reach, conversion, and customer lifetime value. Reporting to the VP, Customer Acquisition, this position collaborates closely with paid media, brand, product, and analytics teams to align acquisition efforts with McAfee’s business objectives while upholding brand trust and integrity. This is a hybrid position located in New York, New York, requiring in-office presence 1-2 times per week.

About the Role

• Strategy & Planning
  • Develop and own the integrated organic marketing strategy
  • Translate business objectives into channel-specific roadmaps and measurable KPIs
  • Ensure messaging consistency and brand alignment across all owned media
  • Identify growth opportunities through audience insights and performance trends
• Landing Page Optimization & Site Experience
  • Drive a robust learning agenda to optimize landing page conversion rates
  • Map landing pages to customer segments and channels through cross-functional collaboration
  • Use customer segment and intent insights to maximize CRO with dynamic, personalized, and scalable approaches
  • Evolve overall site experience, balancing learning and exploration with direct conversion
• Social Media and Community
  • Define social media growth and engagement strategy across key platforms
  • Establish stronger monitoring, engagement, and perception on community platforms
  • Improve trust scores on third-party platforms, including Trust Pilot
  • Guide platform-specific content adaptations and performance optimization
  • Monitor trends and emerging formats to keep the brand competitive
• Content Marketing
  • Ensure content is optimized for discoverability and engagement
  • Drive editorial calendar planning aligned with product launches, campaigns, and seasonal priorities
  • Maintain quality, tone, and brand voice standards
• Performance & Optimization
  • Establish clear metrics and reporting frameworks across channels
  • Analyze performance data to inform experimentation and continuous improvement
  • Drive a test-and-learn culture within the team
  • Demonstrate contribution to brand growth and pipeline impact
• Team & Cross-Functional Leadership
  • Lead and develop team members
  • Partner with brand, demand generation, product marketing, and sales teams
  • Align organic marketing efforts with broader campaign initiatives
  • Manage agency or freelance partners as needed

Requirements

• 10+ years of experience in audience acquisition, growth, or performance marketing within a high-engagement, direct-to-consumer business, with a strong track record of driving net subscriber growth (subscription experience a plus)
• Deep expertise in full-funnel acquisition strategy, including prospecting, conversion optimization, onboarding, and lifecycle value optimization
• Proven ability to use data and experimentation to improve key subscription metrics such as CAC, LTV, payback period, churn, and retention
• Strong proficiency with analytics, attribution, and martech platforms, including first-party data activation and audience segmentation
• Demonstrated success leading, mentoring, and scaling high-performing acquisition teams
• Strong cross-functional collaboration skills, with experience partnering closely with product, lifecycle, analytics, finance, and brand teams
• Strategic mindset with the ability to balance short-term performance goals and long-term subscriber value and brand health
• An agile marketer who can work under pressure and pivot as needed
• Must be within a commutable distance to the New York office; relocation assistance is not offered

Benefits

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short-Term Disability, and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement Programs
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees (accrued annually)

Pay

The anticipated compensation for this position is USD $152,850.00/Yr. - USD $251,115.00/Yr., depending on experience and qualifications.

Schedule

Hybrid position requiring in-office presence 1-2 times per week in New York, New York.