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Jobs · Marketing · California

Director, Organic Growth & AI Visibility

Golden Hippo® · Los Angeles, CA · 2 wk ago
HybridMarketing$154k–$185k/yrFull-time

About the role

We’re looking for a Director of Organic Growth & AI Visibility to join our team. This role is hybrid and located in Woodland Hills, CA.

Responsibilities

  • Lead all organic visibility and earned media functions for the Golden Hippo wellness portfolio brands, including SEO, AI/Answer Engine visibility, content strategy, public relations, and organic social.

  • Architect and lead the centralized organic growth roadmap for the Golden Hippo brand portfolio, defining cross-channel operating models that bridge brand storytelling and technical performance.

  • Drive the evolution from traditional SEO to Entity-Based Optimization, ensuring our experts and brands are recognized as primary authorities in Google’s Knowledge Graph.

  • Build Golden Hippo’s roadmap for visibility across AI-driven interfaces like ChatGPT, Gemini, Perplexity, and Google Search Generative Experience.

  • Implement advanced structured data and schema strategies to maximize “machine readability” and dominate featured snippets and AI-generated answers.

  • Develop automated workflows to transform long-form content into high-performing assets and own governance, accuracy, and brand alignment across organic content.

  • Serve as the high-level strategist for the existing YouTube teams, aligning their content roadmaps with broader brand growth goals and SEO initiatives.

  • Bridge the gap between YouTube and other organic channels, ensuring "Hero" video content is systematically repurposed into high-authority SEO articles and PR assets.

  • Support the team in maximizing Video SEO and "Short-to-Long" funnel strategies to increase channel authority and reach.

  • Define unified metrics that track how video content contributes to the total "Halo Effect" of brand search and organic revenue.

  • Partner with the PR team to synchronize media outreach with SEO "Entity" strategies, ensuring all earned coverage builds the founders' E-E-A-T (Expertise, Authoritativeness, and Trustworthiness).

  • Implement AI-backed sentiment and attribution tools to move reporting from simple impressions to measurable brand-authority impact.

  • Sync Social platform strategies with the broader organic content cycle, ensuring a unified brand voice across all "discovery" interfaces.

  • Develop AI workflows for trend discovery and creative scaling, allowing the team to 10x engagement and in-app search visibility (TikTok/IG SEO) without increasing manual overhead.

  • Define and track unified KPIs that prove the value of organic, focusing on share of voice, sentiment, and organic-to-conversion attribution.

  • Build cross-channel dashboards that visualize the "Halo Effect" of initiatives and programs on direct search volume and overall brand health.

  • Lead testing and optimization across organic touchpoints.

Qualifications

  • 10+ years in SEO, content, communications, or organic growth roles.

  • Minimum 5 years managing teams or leading cross-functional initiatives.

  • Experience integrating SEO, PR, and social programs.

  • Deep technical fluency in AI LLMs (GPT-4, Claude, etc.) and their application in content marketing.

  • Knowledge of AI search/answer engines and emerging visibility platforms (preferred).

  • Experience with data-driven PR or entity/structured data strategy (preferred).

  • Proficiency in SEO, social, analytics, and PR tools (GA4, GSC, Ahrefs, Meltwater, Brandwatch, Sprout) (preferred).

Golden Perks & Benefits

  • Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.

  • Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.

  • Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company.

  • Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.

  • Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.

  • Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.

  • Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.

Pay

The base salary range is $154,000 - $185,000, plus annual & monthly KPI bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Schedule

This role is hybrid and located in Woodland Hills, CA.

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